Yesterday we posted Thunderbird on the rocks? …. citing an Economist article that reported sharply declining enrollments in Thunderbird’s MBA program.
We received a polite reply from Thunderbird’s Associate VP of Admissions and Student Affairs:
There were some incorrect statements made in the recent Economist article.
It is true that we are spinning off a few of our more Executive Education areas into a joint venture, but Thunderbird stands much as it always had.
In fact, the numbers quoted are not represented correctly either as our student body has changed significantly.
In the past years, Thunderbird, like many other great schools, has opened online MBA programs, Masters Programs (Finance, Marketing, etc.), and Executive programs both on campus and abroad.
The actual student body size of Thunderbird is still very similar to what it was 10 years back.
I just wanted to make sure that our friends at Georgetown know Thunderbird is alive and well – though the unfortunate recipient of mal-interpreted data from the media.
Couple of points:
1) Nice to hear that T’bird is, in fact, alive and well … and innovating
2) Hats off to T’bird for their rapid response program … a lesson re: how to handle bad PR
3) Proud to welcome T’bird’s administration to the ranks of HomaFiles readers … now, follow us on Twitter
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