One of my favorite sports’ movie scenes is from “Major League”
Newly hired manager Lou Brown is chatting with the Indians’ general manager.
One of the team’s players –Roger Dorn – pulls up in a fancy ride, hops out and unloads his golf clubs.
Brown says to the GM: “I thought you didn’t have any high-priced talent.”
The GM shoots back: “Forget about Dorn, he’s just high priced.”
Lou Brown almost fell for a common trap …
Sometimes people do perceive that higher priced products are better – even when they’re not.
They’re subconsciously using price as a “quality cue”.
Here’s some research that supports the dynamic …
The Homa Files 