Archive for May 7th, 2014

Buyer Behavior: Aversion to extremes …

May 7, 2014

A couple of interesting analyses in the WaPo last week re: what folks are signing up for on the ObamaCare Exchanges.

Based on HHS data, the majority of sign-ups are for the mid-range Silver plans.

 

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That’s not surprising.

Here’s why …

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