Punch line: Here’s some real social marketing at work … Target’s former creative director has moved to Goodwill, and is launching an entire rebrand of the company’s stores, website, and delivery trucks.
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Excerpted from psfk.com’s, “Former Target Creative Director Redesigns Goodwill Thrift Stores.”
The former creative director of Target, Tim Murray, has fully rebranded San Francisco’s Goodwill, the social enterprise organization that helps people back into work.
Murray has redesigned the website, in-store signage and its fleet of trucks, with help from illustrator and designer Craig Frazier.
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