Excerpted from Promo Magazine, “McCain Foods Ties Campaign to Presidential Election,” Aug 27, 2008
McCain Foods USA is out with a new marketing ploy that plays off the upcoming presidential election to ramp up product sales.
The campaign…positions McCain Foods’ potatoes as a candidate consumers should consider. The company has high hopes shoppers will connect its name with that of Republican presidential hopeful Sen. John McCain of Arizona as part of its political parody…
On the campaign website (www.mccainpotatoes.com), visitors can ask the “spokespotato” candidate questions and receive immediate responses,…take online polls, find product information and sign up for e-mail updates.
The site…also lets people read humorous responses from McCain Foods on key issues, such as the economy and the environment. For the economy, it says, “When you buy more McCain Potatoes, it creates more jobs. For us. What did you expect? Another stimulus check?”
McCain Foods isn’t the first company to make a marketing ploy off politics. Denny’s Restaurants launch a campaign this year that gets people to “Vote 4 Real” for its breakfast food over fast food competitors.
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Full Article: http://promomagazine.com/interactivemarketing/news/mccain_foods_marketing_campaign_0827/
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