Who are all those bloggers?

Excerpted from Tech Crunch “State of the Blogosphere…” by Erick Shonfeld September 22, 2008

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Technorati, the blog search engine, put out Part I of its…State of the Blogosphere report this week. This year, it conducted a random survey of 1,079 random bloggers to paint a more detailed picture of just who exactly is out there blogging. Technorati has indexed a total of 133 million blogs since 2002. In terms of how many are active, 7.5 million blogs have added a new post during the last four months, and 1.5 million have been updated during the last week.

And the average blog that runs ads, according to Technorati, is actually making money:

Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.

…Who are these bloggers?…The vast majority of all bloggers (79 percent) write about their personal interests…more than half of all bloggers also write about business. While only 12 percent identify themselves as official “corporate bloggers,” a full 46 percent consider themselves “professional bloggers” (meaning that they write about their industries, but not in an official capacity). ..

And blogs continue to be read: blogs in the aggregate now attract 77.7 million unique U.S. visitors per month according to Comscore, nearly double the number of people who visit Facebook…

Edit by SAC

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