Excerpted from Progressive Grocer, “NONFOODS: Financing Fido” by Joseph Tarnowski, December 23, 2008
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While today’s economy may be going to the dogs, consumers’ canine friends certainly aren’t feeling it, as shoppers are making sacrifices in their own product choices so their pets can live in the manner to which they’ve become accustomed, according to a recent study by the American Kennel Club.
“In general, people are more dedicated to their dogs than ever before … No doubt dogs bring comfort and stress relief to many people during this difficult time.”
According to the study:
- 48 percent are purchasing fewer toys, treats, and other nonessential dog supplies
- 34 percent have begun buying food in bulk.
But …
- 65 percent of those surveyed said they would switch to eating ramen noodles before switching to a lower-quality dog food.
- 59 percent said they would color their hair at home so that their pet wouldn’t have to miss an appointment with the groomer.
Some dog owners have even opted to purchase health plans for their dogs over themselves. One survey respondent admitted, “My Cavaliers have health insurance; however, I do not.”
Dedicated pet owners also appear to be consistent in their desire to provide their pets with adequate health care. PetPartners says that sales rates are holding up and owners are renewing their policies in consistently high numbers—an indication that pet owners view pet insurance as a way to manage their pets’ health care costs.
Edit by NRV
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