Archive for September 22nd, 2009

A tax on healthy risk-takers … are they kidding?

September 22, 2009

Ken’s Take: I’ve asked before (1) How will mandate evaders get caught?  and (2) What will the Feds do if the evaders have already spent their incomes and are deep in hock? How will the fines be collected? By repo’ing uber-sized big screen TVs?

These guys ask if such mandates are even constitutional.

Talk about shoddy staff work …

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Excerpted from WSJ: Mandatory Insurance Is Unconstitutional, Sept. 18, 2009

Under Sen. Max Baucus’s most recent plan, people who do not maintain health insurance for themselves and their families would be forced to pay an “excise tax” —roughly comparable to the cost of insurance coverage under the new plan.

Beginning in 2013, individuals would be required to have health insurance. Individuals and families who do not have insurance for more than three months in a given year would be subject to an annual excise tax of $750 and $1,500, respectively, if their income is below 300% of the federal poverty line (or $66,150 for a family of four). Tax penalties for individuals and families with incomes above that would be $950 and $3,800. The excise tax would be waived for Native Americans and individuals and families whose health-insurance costs would be more than 10% of their annual income.

The majority of those impacted are young people who forgo insurance precisely because they do not expect to need much medical care. When they do, these uninsured pay full freight, often at premium rates, thereby actually subsidizing insured Americans.

Without the mandate, the entire thrust of the new regulatory scheme—requiring insurance companies to cover pre-existing conditions and to accept standardized premiums—would produce dysfunctional consequences. It would make little sense for anyone, young or old, to buy insurance before he actually got sick.

The mandate’s real justifications are even more cynical and political. Making healthy young adults pay billions of dollars in premiums into the national health-care market is the only way to fund universal coverage without raising substantial new taxes.

In effect, this mandate would be one more giant, cross-generational subsidy—imposed on generations who are already stuck with the bill for the federal government’s prior spending sprees.

But a “tax” that falls exclusively on anyone who is uninsured is a penalty beyond Congress’s authority. If the rule were otherwise, Congress could evade all constitutional limits by “taxing” anyone who doesn’t follow an order of any kind—whether to obtain health-care insurance, or to join a health club, or exercise regularly, or even eat your vegetables.

Full article:
http://online.wsj.com/article/SB10001424052970204518504574416623109362480.html?mod=djemEditorialPage

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If it walks like a tax, and quacks like a tax, it’s a …

September 22, 2009

Ken’s Take: I don’t have a stake in this issue, but it’s fun to watch it reveal itself.  Gotta admit that Obama-logic makes me dizzy sometimes.  Maybe he’s just way smarter than I am … oe maybe he’s just making this stuff up as he goes.

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Excerpted from WSJ, Obama’s Nontax Tax, Sept. 21, 2009

On his round of five Sunday talk shows President Obama revealed a great deal about his philosophy of government and how he defines a tax increase.

Under Max Baucus’s Senate bill that Mr. Obama supports, everyone would be required to buy health insurance or else pay a penalty as high as $3,800 a year. George Stephanopoulos posed the obvious question about this kind of coercion when “the government is forcing people to spend money, fining you if you don’t [buy insurance]. . . . How is that not a tax?”

“Well, hold on a second, George,” Mr. Obama replied. “Here’s what’s happening. You and I are both paying $900, on average—our families—in higher premiums because of uncompensated care. Now what I’ve said is that if you can’t afford health insurance, you certainly shouldn’t be punished for that. That’s just piling on. If, on the other hand, we’re giving tax credits, we’ve set up an exchange, you are now part of a big pool, we’ve driven down the costs, we’ve done everything we can and you actually can afford health insurance, but you’ve just decided, you know what, I want to take my chances.  And then you get hit by a bus and you and I have to pay for the emergency room care, that’s . . .”

“That may be,” Mr. Stephanopoulos responded, “but it’s still a tax increase.”

Mr. Obama: “No, but—but, George, you—you can’t just make up that language and decide that that’s called a tax increase.”

“I don’t think I’m making it up,” Mr. Stephanopoulos said. He then had the temerity to challenge the Philologist in Chief, with an assist from Merriam-Webster. He cited that dictionary’s definition of “tax”—”a charge, usually of money, imposed by authority on persons or property for public purposes.”

Mr. Obama: “George, the fact that you looked up Merriam’s Dictionary, the definition of tax increase, indicates to me that you’re stretching a little bit right now.”

The CBO estimates that the Senate’s individual mandate will result in new revenues of some $20 billion over 10 years because some people will choose to opt out of ObamaCare. If that $20 billion doesn’t count as tax revenue, then what is it?

Under Mr. Obama’s definition, all taxes can be justified in the name of providing some type of service, however wasteful. It turns out the President thinks a health-care tax is not a tax if he thinks the tax is for your own good. His problem is that the individual mandate really is a tax, but the President doesn’t want voters to think of it that way, because taxes are unpopular

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[Fact: uncompensated care accounts for about only 2.2% of national health spending today.]

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Full article:
http://online.wsj.com/article/SB10001424052970204488304574425294029138738.html?mod=djemEditorialPage

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Great moments in marketing … an old guy pitches GM’s “bring it back” guarantee … huh?

September 22, 2009

Ken’s Take: I don’t usually take positions on ads, but I can’t resist on this one.  More “Take” below…

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BrandChannel, Should GM and Citi CEOs Take To The Airwaves?, September 17, 2009

With consumer confidence low, GM plans to reform its image and resuscitate itsbrands.

Two months after declaring bankruptcy, GM has rolled out a new ad campaign featuring government-appointed chairman Ed Whitacre.

In a 60-second spot, Whitacre declares the brand revived, and goes so far as to brag, “We win.”

The ad shows Whitacre walking through what looks to be GM research and development, shiny new cars decorating the scenery. Whitacre invites consumers to test a new GM model — though none are shown — and promises them a 60-day-money-back guarantee if not fully satisfied.

GM seems to be taking a gamble by personalizing its products with the very leaders the public holds responsible for their failure. Consumers may dismiss the ads as just more lies and empty promises. On the other hand, they may find the sight of executives stepping up to the plate a refreshing act of responsibility.

GM has made a miscalculation: Consumers are looking for action, not words.

GM should spotlight their fleet of competitive vehicles in advertisements. Instead, they’re undermining the quality of their product by placing the spotlight on their 60-day-money-back guarantee.

Full article (with a link to the commercial):
http://www.brandchannel.com/home/post/2009/09/17/GM-and-Citigroup-unveil-new-ad-campaigns-to-resuscitate-brands.aspx

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Sidenote:

“Ad agencies can do a real disservice to clients by pitching CEO ads. It’s an easy way to land a client, because it’s very flattering to the CEO. And most CEOs have big enough egos that they cannot imagine appearing in the ads might be a bad idea. They just think the agency is brilliant for recognizing their own brilliance.”

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Ken’s Take II: (1) My wife literally asked “who’s the old guy?  He looks almost dead.”  Perhaps Whitacre thinks he reeks credibility. I bet most folks find him more creepy than credible.  (2) Re: substance: I disagree with the article.  It’s a bold move to shift product quality risk from consumers back to the company — where it belongs  (3) Re: unintended consequences: How many folks will simply take 60 day joy rides in GM cars? Hmmm

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Fun on the Magothy: 2nd Annual MSB-MBA-GMA Fall Outing

September 22, 2009

Here’s the link to some pics from the 2009 Fall outing.  Great weather, great food, great fun.

http://picasaweb.google.com/profkenhoma/HomaPHOTOs09092009MSBGMA2009Outing#5383966163003763698 

http://picasaweb.google.com/profkenhoma/HomaPHOTOs09092009MSBGMA2009Outing#5383966163003763698