The world is filling fast with "Fameballs"? … Wanna be one?

Ken’s Take: The use of minor or would-be celebs is a growing trend in advertising. Aspiring “fameballs” — well-known, if at all, simply for wanting to be famous — are generally poised, presentable, and vaguely familiar … and they’re cheap, as endorsers go.  And, the ‘role modeling’ seems to be pentrating pop culture.  Uh-oh.
http://www.brandchannel.com/home/post/2009/09/23/Minor-Celeb-Endorsements-Trip-Up-Sony-BMW.aspx

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Fameball:  Minor-celebrities whose fame snowballs because journalists cover what they think other people want them to cover. In “real life”, people who crave attention and and try to create buzz about themselves.

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From gawker.com : So You Want to Be a Fameball?, Apr 9 2009

Fameballdom is an organic process. This guide will help your effort to become ubiquitous and despicable:

Here’s what you DO need to be a fameball:

An unquenchable desire for fame: Obviously. It is what drives all fameballs.

Shamelessness: Your desire for fame must be greater than that voice in your head screaming, “Stop; you look like an idiot.”

A lack of redeeming talents: This isn’t the Nobel Prize, okay? If you’re a shameless fame whore but you also, say, cured cancer, one could argue that your talent is being properly appreciated. This will not do.

An abundance of non-redeeming talents: These may include, but are not limited to: oversharing, self-regard, delusions of grandeur, superficial physical attractiveness, a ridiculous distinctive personal fashion trademark, the ability to talk about oneself without end, conspicuously false modesty, and sluttiness and/or man-whorishness.

Sounds easy, right? Wrong!

Any of the following things can kill a fameball trajectory fast.

Growing a conscience: It can happen to the worst of them. Instant death.

A desire for meta-fameballdom rather than actual fameballdom: This is the key mistake that people make when they beg for adoration and coverage. We’re talking to you, lady (or gent) who keeps posting pictures of yourself as the life of the hot party.

You see, while we do grow and cultivate fameballs, it’s absolutely essential that those fameballs are not seeking our approval; they must dream of stardom (even micro-stardom) in the outside world, not simply with a knowing wink from gawkers. A fameball’s famelust must be their undoing, not their doing. If you’re deserving, the world will find you

Being a one-trick pony: Lots of people do embarrassing fameball-like things from time to time. But do they have the staying power to keep plumbing ever-greater depths of self-abasement? Only the greatest do.

Full article:
http://gawker.com/5205794/so-you-want-to-be-a-fameball

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