Archive for September 30th, 2009

In praise of health insurance companies …

September 30, 2009

WSJ: Health Co-Ops Aren’t the Answer, Sept. 28, 2009

Private health insurers perform many complex and hard-to-replicate functions.

They issue policies and accept financial risks associated with the costs of providing care.

They perform actuarial analyses to track costs and price policies.

They design different benefit structures to meet varying needs.

They select, contract with, and monitor the quality of thousands of hospitals and doctors and other professionals who provide the services covered by their policies.

They assess evidence for which technologies and treatments provide value, and provide information to assist millions of individuals and employers with a range of health-care and health coverage issues

Most plans, especially the best ones, assist with coordination of care and management of chronic conditions, and help consumers save money and time by guiding them to better health decisions.

Typically, all of this is facilitated by highly sophisticated and expensive information systems, and many trained nurses and physicians.

“It took decades and billions of investment dollars, with some of the most sophisticated business minds, to build today’s major health insurance companies”.

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If we want greater competition for today’s health plans to drive down costs,  revise the ground rules and create a competitive landscape across the nation for existing companies.

Start by allowing health plans to compete across state lines. Because of restricted competition, in a large number of states only one or two plans dominate the market.

Reduce the number of mandated benefits states impose on plans. They drive costs 20%-30% higher than they might be.

Encourage health plans to negotiate more aggressively than they do now with hospital monopolies that exist in many local areas.

Promote benefit designs that offer more affordable coverage, such as policies with higher deductibles and health savings accounts that foster greater consumer engagement and healthy behaviors.

A “public option” by any other name—including health-care co-op—just won’t fly. The real competitive force will come from putting more dollars into individuals’ hands and fewer into insurers’ hands, and by fostering true competition among existing insurers.

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Full article:
http://online.wsj.com/article/SB10001424052970204488304574429481529233414.html?mod=djemEditorialPage

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Keep the change: An excise tax on ‘caloric’ soft drinks … gimme a break.

September 30, 2009

TakeAway:  The latest headache for beverage marketers – the government has decided that adding an extra tax on sweetened beverages will help Americans lose weight and, thus, reduce health care costs .  Consumer goods companies are already taking deliberate measures to increase the health profile of product offerings.  Is government intervention necessary to help consumers make good food choices? At what point is it up to consumers to make healthy food choices?

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Excerpted from WSJ, “New Report Argues For Tax on Soft Drinks” By Betsy McKay and Valerie Bauerlein, September 16, 2009

A report published … by the New England Journal of Medicine … called for an excise tax of a penny per ounce on caloric soft drinks and other beverages that contain added sweeteners such as sucrose, high-fructose corn syrup or fruit-juice concentrates. Such a tax could reduce calorie consumption from sweetened beverages by at least 10% and generate revenue that governments could use to fund health programs, the authors said … “Escalating health-care costs, and the rising burden of diseases related to poor diet, create an urgent need for solutions, thus justifying government’s right to recoup costs.” … The latest report joins a growing drumbeat of calls for taxes on soft drinks and other sweet beverages, which some health experts compare to calls in earlier years for cigarette taxes …

Beverage-industry executives vehemently oppose the idea, which experts say would result in significant price increases … “A penny per ounce would have a seriously negative impact on the industry, as it could potentially raise prices on key packages by 40% to 50%,” said John Sicher, editor and publisher of Beverage Digest …

Currently, 33 states have sales taxes on soft drinks, but the taxes are too low to affect consumption and the revenues are not earmarked for health programs, the new report said.

Edit By TJS

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Full Article
http://online.wsj.com/article/SB10001424052970204518504574417380680508354.html

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Ken’s Take: How about taxing people by the pound – say, $10 per year per pound over the national height-weight guidelines?  Why just attack old people?  Let’s go after the heavies, too.

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Apple set to compete with Nintendo and Sony

September 30, 2009

TakeAway: MSBers: Remember back in MarkStrat when we learned that a “Direct Hit” targeting strategy was better than a “Tweener” strategy?

Apple seems to feel the same way about the iPod touch.

Kind of caught in no man’s land (not as cheap as the iPod nano, not as awe-inspiring as the iPhone), Steve Jobs and his crew have decided to position the touch against Nintendo DS and Sony PSP as a portable video game player.

Their advantage? How about competitive prices on hardware, cheaper games with a wider selection, and, oh yeah, that delicious-looking fruit with a bite taken out of it.

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Excerpted from Forbes, “Steve Jobs Takes Aim At Competitors” By Brian Caulfield, September 9, 2009

Steve Jobs was there . A tablet computer was not.

Jobs, however, did drag out a big bag of pain for Nintendo, Sony and Cisco from wherever he has been hiding this year.

The nastiest move: tacking a video camera onto Apple’s iPod nano.

Cisco’s Flip camera, by contrast, starts at $149 for a device with half the storage and no music player. In short: “We’re going to lower the price from $149 to free,” Jobs said.

Jobs also slashed the price of the iPod touch to $199 as he unveiled a new ad that positions the tiny touch-screen tablet as a Nintendo DS killer. The new tag line for the commercial Apple will soon be using to carpet bomb the competition: “next-level fun.”

Apple was eager to make unflattering comparisons between the Sony PSP and Nintendo DS.

Apple’s  pitch: Apple’s games are cheaper; the iPhone and iPod touch’s built-in App Store makes buying games more convenient; and Apple has more of them. Apple now offers 21,178 games, compared to 3,680 available for the Nintendo DS and 607 for Sony’s PSP.

Edit by JMZ

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Full Article
http://www.forbes.com/2009/09/09/ipod-iphone-apple-technology-enterprise-steve-jobs_print.html

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