Archive for October 8th, 2009

Ten Fatal Flaws That Derail Leaders

October 8, 2009

HBR, Ten Fatal Flaws That Derail Leaders, by Jack Zenger and Joseph Folkman, June 2009

Poor leadership in good times can be hidden, but poor leadership in bad times is a recipe for disaster.

Based on research, here are the qualities of the worst leaders:

1. Lack energy and enthusiasm.
They see new initiatives as a burden, rarely volunteer, and fear being overwhelmed.
They  “suck all the energy out of any room.”

2. Accept their own mediocre performance.
They overstate the difficulty of reaching targets so that they look good when they achieve them.
They live by the mantra “Underpromise and overdeliver.”

3. Lack clear vision and direction.
They believe their only job is to execute. 
Like a hiker who sticks close to the trail, they’re fine until they come to a fork.

4. Have poor judgment.
They make decisions that colleagues and subordinates consider to be not in the organization’s best interests.

5. Don’t collaborate.
They avoid peers, act independently, and view other leaders as competitors. As a result, they are set adrift by the very people whose insights and support they need.

6. Don’t walk the talk.
They set standards of behavior or expectations of performance and then violate them.
They’re perceived as lacking integrity.

7. Resist new ideas.
They reject suggestions from subordinates and peers. Good ideas aren’t implemented, and the organization gets stuck.

8. Don’t learn from mistakes.
They may make no more mistakes than their peers, but they fail to use setbacks as opportunities for improvement, hiding their errors and brooding about
them instead.

9. Lack interpersonal skills.
They make sins of both commission (they’re abrasive and bullying) and omission (they’re aloof, unavailable, and reluctant to praise).

10. Fail to develop others.
They focus on themselves to the exclusion of developing subordinates, causing individuals and teams to disengage.

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Marketing tools: peer pressure and social influence …

October 8, 2009

Ken’s Take: Spawned by books like Freakonomics and Predictably Irrational, behavioral economics is hot … 

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BrandChannel, Sacramento Water District Leverages Peer Pressure, Sep. 15, 2009 

People aren’t always rational.

This insight, familiar to brand managers, is the basis of behavioral economics, which uses psychological insights to predict these sometimes illogical choices.

The impact of peer pressure is a popular recent topic among behavioral economists.

Behavioral economists are developing ways to get patients to take their medications (pill containers that trigger e-mail alerts when opened) and testing the effectiveness of marketing promotions (optimal purchase levels for “free” shipping to drive upsell).

Marketers are using social tools like Facebook to allow teens to identify with their brands, hoping to influence their fans’ peers.

As for the most effective methods of social influence, not all forms are equal.

While we put greatest trust in people we know, trust in virtual strangers has reached a surprisingly high level. Marketers who capitalize on this, by offering consumers the chance to rate their products, find that they are more trusted than companies who don’t allow ratings.

Full article:
http://www.brandchannel.com/home/post/2009/09/15/Sacramento-Water-District-Gives-Marketers-Lesson-In-Harnessing-Peer-Pressure.aspx

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Trenchcoat marketing … it’s not what you think.

October 8, 2009

BrandChannel, Can BurberrySpace Help Reposition A Luxury Fashion Brand?, September 17, 2009

Burberry, intent on holding onto its recently upgraded cutting-edge image, will launch its own social networking site.

The site, Art Of The Trench, will feature user-submitted pictures of people sporting the brand’s famous trench coat.

Burberry’s goal is to strengthen ties with existing customers while attracting new faces — younger consumers they hope will be inclined to spend disposable income on luxury items.

The premium site is another step in Burberry’s campaign to reclaim its brand as a classic label with a twist of cool, after years of knockoffs and thuggish associations had morphed it into “checks for chavs.”

But do the kids really want Facebook for trenchcoats?

Burberry hopes so.

If the brand’s Facebook page — currently boasting over 666,000 fans — is any indication, their updated, traditional-meets-hip brand may turn out to be a good social networker.

Full article:
http://www.brandchannel.com/home/post/2009/09/17/Can-BurberrySpace-Help-Reposition-A-Luxury-Fashion-Brand.aspx

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