Archive for October 13th, 2009

Companies are cutting costs … that’s a good thing, right?

October 13, 2009

Ken’s Take: I think that the realization is setting in that businesses have — partially out of necessity — cut back their bloated cost structures — big time.  Short run, it’s out of necessity — just to survive.  Medium run, the skinnier cost structures will provide profit leverage when sales start to bounce back.  Long-run, companies are will be better positioned to compete.

The downside: there’s little realistic hope for a quick turnaround in unemployment.  Companies will be slow to add back to their payrolls — especially given the increased political risk from government intervention, wage controls, and health care taxes and penalties.

If 10% unemployment is the 2010 over/under, I’m taking over.

* * * * *

Excerpted from WSJ: Cost Cuts Lift Profits But Hinder Economy, Oct. 13, 2009

Corporate America is showing better-than-expected profits, but the accompanying optimism belies deep worries among company executives about the strength of the economic recovery.

In an ominous sign for the economy, much of the profit is being eked out through cost cuts. Executives say they are hesitant to reinvest such profits into their businesses. With large portions of their factories, fleets and warehouses sitting idle, some say they probably won’t see reason to do so for a year or more.

That means job growth and any significant rise in business spending could be a long time coming.

That creates a chicken-and-egg problem at a time when the unemployment rate is already nearly 10%: Without more jobs, U.S. consumers will have a hard time increasing their spending; but without that spending, businesses might see little reason to start hiring.

Already, the economy is being starved of investment it needs to spark growth. Net private investment, which includes spending on everything from machine tools to new houses, minus depreciation, fell to … the lowest level since at least 1947.

“Things have stabilized, but we’re trying to be extremely cautious and not anticipate the recovery before it occurs …we’re looking to cut back as much as possible.”

And while companies are finding the credit-market thaw is making it easier to borrow money they would need to expand, many are stashing these funds rather than spending them. Of the 100 largest bond issues globally this year, only seven listed expansion, investment, capital expenditures or research and development as the purpose of the money-raising.

In industries ranging from apparel to heavy machinery, executives say they don’t yet have enough faith in the recovery to take significant risks.

One big obstacle: Many industries have excess capacity that, even if the economy perks up, will take many months to absorb.

The cautious mood is reflected in companies’ new orders for nondefense capital goods such as computers, trucks and office furniture, which in August were down … about 20% from the same month a year earlier.

“The politicians want people to think things are getting better, because a better mood feeds a turnaround. Things are getting better, but compared to what.”

Full article:
http://online.wsj.com/article/SB125539122868481389.html?mod=WSJ_hps_LEFTWhatsNews

* * * * *

An early indicator of GOP “energy” …

October 13, 2009

Note: I was in Albuquerque last week when the election took place.  MSB MBA alum Jamie Estrada – who is very active in New Mexico politics – was our personal trip adviser.  Besides telling us where to eat, he was the first to point out the implications of the ABQ mayoral election.

Specifically, GOPers are re-energized and many Obama supporters – especially minorities and college folks – aren’t turning out for the non-Obama elections.  An interesting trend that will be retested in the VA and NJ governor elections next month.

* * * * *

Excerpted from WSJ: The Sun Rises in the West, John Fund, Oct 9, 2009 

Enthusiasm counts for a lot in politics.

In 2008, Republican voter turnout was down in part because of the unpopularity of the Bush administration, while Barack Obama brought many excited new voters to the polls.

But now President Obama’s approval rating is hovering around 50% and Republicans appear energized in opposition to his plans.

An early sign of electoral trouble for Democrats may have come this week in Albuquerque – a city that accounts for more than a quarter of New Mexico’s population — where Democratic Mayor Marty Chavez was defeated for a third consecutive term by Republican businessman R.J. Berry.

Mr. Berry — a contractor and state legislator — ran on a platform of fighting crime and reducing regulations on small business. He becomes the first Republican elected to the mayor’s post since 1981— almost 30 years ago.

The GOP tide also created the first City Council with a Republican majority in anyone’s memory.

The election was also notable because, for the first time, local voters were required to show a photo ID to poll workers. The law worked smoothly and the
city’s election machinery functioned well, with no allegations of fraud for the first time in many years.

* * * * *

Turn back the clock: coupon clipping brand loyaty.

October 13, 2009

TakeAway: Amid growing competition for consumer purchases, marketers are turning back the clock and resorting to increased couponing.

Now, with coupon values at all time highs, marketers are facing an should-be-expected challenge –  excessive promotion hurts brand image and trains consumers to hop from deal to deal.   

Old practices die hard.

* * * * *

Excerpted from NYTimes, “A Clip-And-Save Renaissance,” By Stephanie Roosenbloom, September 24, 2009 

… It may be the digital age, but when it comes to pinching pennies, most consumers are opting for a method that is well over a 100 years old: the paper coupon. Thanks to the miserable economy, coupons … have made a comeback.

The recession has even made coupon clippers out of some groups that once avoided them, including well-to-do shoppers and young shoppers

As the economy worsened and consumer sentiment plunged, coupon redemption ticked up 10 percent in the fourth quarter of 2008, compared with the period a year ago — the first jump in coupon redemption since the early 1990s. In the first half of this year, coupon redemption climbed 23 percent. Some 1.6 billion coupons were redeemed … it is forecast that more than three billion coupons will be redeemed this year …

Coupon redemption was also spurred on by marketers who dangled more valuable deals … there was a 9 percent increase last year in the face value of coupons …

Another way coupon clippers save is by shedding brand loyalty and buying whatever is on sale …

Edit by TJS

* * * * *

Full Article
http://www.nytimes.com/2009/09/24/business/24coupon.html?em

* * * * *