The Homa Files

Ken’s Take: Marketers talk about the “top box” effect when evaluating customer loyalty. A repeated finding: only customers who are “very satisfied” are likely to stay loyal — not those who are simply “satisfied”.  In all customer surveys (and political polls) keep your eye on the folks who are “very” …

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Excerpted from WSJ: In Vote, Watch the Intensity Factor, Nov. 3, 2009

Polls can measure many things, but one thing they have a hard time getting at is intensity: Yes, people will tell a pollster whom they prefer in a campaign, but do they feel so strongly about their choice that they’ll actually go out to vote?

Only elections can answer the intensity question.

Last year, Barack Obama and his Democrats owned the intensity factor. Lately it has seemed to lie with the Republicans.

Anger is a great motivator, and there’s plenty of anger on the GOP side over Democratic plans for health care and government spending.

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Heading into Tuesday, the intensity factor takes on a quite different form in each of the big races:

New Jersey: A Quinnipiac University poll released Monday shows Mr. Christie ahead of Gov. Corzine, 42% to 40%, with 12% for Mr. Daggett. Perhaps more important, it shows the extent of the two major candidates’ unpopularity. Some 40% of those surveyed said they had an unfavorable view of Mr. Christie, and a whopping 53% had an unfavorable view of Gov. Corzine.

Virginia: The polls suggest a dispirited Democratic base and a fired-up Republican one. A poll shows 94% of Republicans planning to vote for their candidate, compared with 85% of Democrats planning to vote for their’s.

http://online.wsj.com/article/SB125718836927523405.html?mod=WSJ_hps_MIDDLEFifthNews

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Another Example: Healthcare Reform

Discord is all but certain if ObamaCare in anything like its present form is enacted.

A majority, or at least a large plurality, of Americans oppose it.

Their opposition is raw and intense, as we’ve learned from the spate of contentious town-hall meetings held by Democratic members of Congress last summer.

A Washington Post/ABC News poll of Oct. 19 confirmed the obvious: Far more Americans “strongly” oppose ObamaCare (36%) than “strongly” support it (26%).

Excerpted from WSJ :Major Congressional Reforms Demand Bipartisan Support, Nov. 2, 2009
http://online.wsj.com/article/SB10001424052748703932904574511263515975366.html

This entry was posted on November 3, 2009 at 7:58 am and is filed under Customer Satisfaction - Loyalty, Polls & Surveys. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.