Archive for January 12th, 2010

Fighting off colds, flu … cancer and aging … a miracle drug ? (Nope)

January 12, 2010

Punch line: Medical experts are offering an additional reason to exercise: Regular workouts may help fight off colds and flu, reduce the risk of certain cancers and chronic diseases and slow the process of aging.

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Excerpted from WSJ: The Hidden Benefits of Exercise, Jan. 5, 2010

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Physical activity has long been known to bestow such benefits as helping to maintain a healthy weight and reduce stress, not to mention tightening those abs. Now, a growing body of research is showing that regular exercise—as simple as a brisk 30- to 45-minute walk five times a week—can boost the body’s immune system, increasing the circulation of natural killer cells that fight off viruses and bacteria. And exercise has been shown to improve the body’s response to the influenza vaccine, making it more effective at keeping the virus at bay.

“No pill or nutritional supplement has the power of near-daily moderate activity in lowering the number of sick days people take.”

The Centers for Disease Control and Prevention says 36% of U.S. adults didn’t engage in any leisure-time physical activity in 2008.

“We need to refocus the national message on physical activity, which can have a bigger impact on health than losing weight.”

Regular exercise has been shown to combat the ongoing damage done to cells, tissues and organs that underlies many chronic conditions. Indeed, studies have found that exercise can lower blood pressure, reduce bad cholesterol, and cut the incidence of Type 2 diabetes.

Scientific studies are now suggesting that exercise-induced changes in the body’s immune system may protect against some forms of cancer.

Studies suggest that women who exercise regularly can expect a 20% to 30% reduction in the chance of getting breast cancer compared with women who didn’t exercise. Walking the equivalent of three to five hours per week at an average pace reduced the risk of dying from the disease by 50% compared with more sedentary women.

Researchers are also investigating whether exercise can influence aging in the body. In particular, they are looking at whether exercise lengthens telomeres, the strands of DNA at the tips of chromosomes. When telomeres get too short, cells no longer can divide and they become inactive, a process associated with aging, cancer and a higher risk of death.

Studies have concluded that physical activity has an anti-aging effect at the cellular level, suggesting exercise could prevent aging of the cardiovascular system.

“Exercise can be used like a vaccine to prevent disease and a medication to treat disease … If there were a drug with the same benefits as exercise, it would instantly be the standard of care.”

Starting an exercise program can have benefits at any age, but is particularly important for those over 40, when physical strength, endurance, flexibility and balance begin to decline.

During exercise, two types of immune cells circulate more freely in the blood, neutralizing pathogens. Although the immune system returns to normal within three hours, the effect of the exercise is cumulative, adding up over time to reduce illness rates.

But,  high-intensity exercise over long periods, like running a marathon, can “take a good thing too far.”  Such exertion can induce the release of stress hormones in the body that damp some functions of the immune system temporarily, increasing susceptibility to infection for short periods. In one five-year study,  one out of four ultra-marathoners reported sickness in the two weeks following their races.

Full article (worth reading):
http://online.wsj.com/article/SB10001424052748704350304574638331243027174.html?mod=WSJ_hps_MIDDLEThirdNews

High paying finance jobs getting harder to find …

January 12, 2010

 

Even when the U.S. labor market finally starts adding more workers than it loses, many of the unemployed will find that the types of jobs they once had simply don’t exist anymore.

The downturn that started in December 2007 delivered a body blow to U.S. workers. In two years, the economy shed 7.2 million jobs, pushing the jobless rate from 5% to 10%, according to the Labor Department. The severity of the recession is reshaping the labor market. Some lost jobs will come back. But some are gone forever, going the way of typewriter repairmen and streetcar operators.

Many of the jobs created by the booms in the housing and credit markets, for example, have likely been permanently erased by the subsequent bust.

For more highly educated workers, finance may no longer offer as many high-paying jobs as it has in the past. Since the start of the recession, the financial sector has lost 548,000 jobs, or 6.6% of its work force. Experts predict that there will be further pressure on financial jobs.

Excerpted from WSJ: Even in a Recovery, Some Jobs Won’t Return, Jan. 12, 2010 
http://online.wsj.com/article/SB126325594634725459.html?mod=WSJ_hps_MIDDLEThirdNews

Why high unemployment is sticky this time …

January 12, 2010

Excerpted from CNBC: How government is routing the recovery, January 11, 2010

Despite all the money spent on stimulus, the economy continues to lose jobs and unemployment remains at a staggering 10 percent.

The number-crunchers have been celebrating what appears to be the end of the Great Recession as told through rising GDP, higher business profits and a buoyant stock market.

But owners of small businesses — the usual engines of economic growth — are still refusing to hire back workers as they normally do when the economy turns up from a sharp decline.

How are companies surviving the recession?

By cutting costs and hoarding cash, not expanding their business and hiring more people, even as the economy now is starting to recover.

During other recoveries, firms would be hiring workers in droves as demand picks up for goods and services. This time around, they’re not — because “they don’t know what their costs are going to be.” And those costs are, of course, higher taxes.<p>

Talk to them, and they’ll gladly tell you why: Having weathered the recession, they now fear the administration will choke off the nascent recovery and increase their costs through higher taxes to pay for the myriad of programs , including the hyperexpensive health-care overhaul.

JP Morgan CEO Jamie Dimon explains that many businesses simply don’t want to borrow to expand their operations and hire more workers. The demand for loans is way down because businesses, particularly those that are making money and can qualify for loans, simply don’t want to borrow … because they don’t know just how high their tax bills will be.”

“Why logically would any businessman use this money to expand if he doesn’t know what all his costs will be because of the expansion of these government programs?”

Why risk expanding operations and hiring workers amid a wild boom in government that will lead to massive tax hikes when you can make money simply by doing nothing or laying people off?        

All of which translates into a jobless recovery — the economy appearing to grow while unemployment remains unnaturally high — unless of course, you work in government

http://www.nypost.com/p/news/opinion/opedcolumnists/how_obama_routing_the_recovery_zneMnksB1VnHzSS7QmuhnL

Arm & Hammer vows to make child-raising a little less stinky

January 12, 2010

Key Takeaway: In what now almost seems routine, Arm & Hammer has once again laughed in the face of the product life cycle.

The company known for continually finding new ways to market its core product of baking soda has found yet another use: odor-eliminating diaper pails. Arm & Hammer has successfully brought the efficacy of baking soda into several new categories, ranging from refrigerator deodorizers to laundry detergent.

Just goes to show that if you continue to search for new consumer insights and find innovative uses for your product, you too may come up smelling like roses (or baking soda).

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Excerpted from Brandweek, “Arm & Hammer Diaper Pail Finds Fresh Use for Baking Soda” by Elaine Wong, November 16, 2009

Church & Dwight has found new usage for baking soda: A vented diaper disposal system. The brand tapped baby care maker Munchkin to launch Arm & Hammer Diaper Pail, which hits stores this week.

In launching the Arm & Hammer Diaper Pail, Church & Dwight is hoping to “address the unmet needs of…[more than] four million new moms every year,” said the company’s licensing director, Tammy Talerico. (Munchkin developed the product under a licensing agreement with the packaged goods maker.) The move is Church & Dwight’s first significant foray into the baby products category, but the company sees it more as a way to extend the multiple uses of its baking soda product, Talerico added.

Print ads will also appear in January parenting magazines; online ads are running on mommy sites like Parents.com, Coolmompicks.com and Babyzone.com. “This ties in nicely with our Diaper Pail, which is designed around one of mom’s most tried-and-true nursery solutions—using the natural power of baking soda to eliminate odors,” Ardell added.

Munchkin has also enlisted the help of mommy bloggers—including Lisa Sugar (Lil’ Sugar) and Michelle W. (Mama Plays Mozart)—to share parenting tips with consumers.

Edit by JMZ

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Full Article:
http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i8ccf864b12d44b626fdc10a8c8c7edbd

What bad economy? DelMonte doing peachy …

January 12, 2010

Key Takeaway: Although the marketing department may continue to be the first to get hit with budget cuts during troubling economic times, Del Monte is showing this may not be the right strategy during a recession.

Through increased advertising, a strong focus on an innovative product pipeline, and leveraging the synergies between consumer and trade promotions, Del Monte has been able to build share and profitability in several markets.

Just goes to show that during times where all of your competition begins to cut marketing programs, ample opportunity is left behind for those who continue to maintain a connection with both consumers and distributors. Who needs a finance department anyway?

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Excerpted from Brandweek, “Marketing Helps Del Monte Thrive During the Recession” by Elaine Wong, November 14, 2009

When Del Monte Foods appointed Bill Pearce as its first CMO in May 2008, the goal was to deliver category-changing marketing that would drive the organization forward, the company said at the time. Going by top-line results, you could argue that he delivered. The company reported a first-quarter profit of $58.6 million, versus a year-ago loss of $10.1 million. On Pearce’s watch, the company has rolled forth eye-catching campaigns, such as the “nude fruit”-themed “Fruit Undressed” ads—via lead consumer goods agency, Smith Brothers Agency, Pittsburgh. The advertising is part of Pearce’s strategy to reinvigorate Del Monte by more “consumer-centric marketing,” the former Taco Bell marketing chief said. Pearce, a veteran of the Campbell Soup Co. and Procter & Gamble, spoke with Brandweek about Del Monte’s new marketing focus.

BW: Earlier this month, Del Monte Foods consolidated consumer promotions and shopper marketing duties for its consumer goods and pets business under two different agencies—Catapult Action-Biased Marketing and Draftfcb, Chicago, respectively. What brought about this decision?
BP:
It goes to what we’re trying to do. I talked about top-tier growth and top-tier share, [and this is part of our effort to achieve that]. It’s not just what you do on TV, but how you surround the consumer on the integrated marketing [front]. We wanted to [increase] our ability to communicate with the shopper in-store, and that really requires ramping up our shopper marketing capabilities. And frankly, the consumer trend—how people shop—has changed over the last couple of years. So it’s really also about making sure we have shopper/consumer promotion capabilities in line with the [current] shopper marketing [trends].

BW: Del Monte Foods dialed up ad spending by 11 percent in its latest quarter. Which brands are you focused on marketing in a recession?
BP:
On the consumer side, you’ve seen our Del Monte ads [for our canned fruits and vegetables business] on TV for the first time in 10 years, and we will continue to support [that campaign]. We believe that the brand is extremely relevant, and we’ve got a very creative way to reframe it in consumers’ minds. [Spots, also via Smith Brothers, show the value and nutrition of buying Del Monte’s canned foods over fresh or frozen brands.] On the pets side, we see continued upside in the pet snacks business, and we recently launched a new campaign for Milk-Bone [“It’s good to give,” via Draftfcb in Irvine, Calif.]. We will continue to support that as well as our work on Pup-Peroni [ads show dogs communicating with their owners with the help of signs], which has been on air [since January].

BW: Marketers have cut back on new product pipelines in a recession. Do you see much of Del Monte’s innovations coming from line extensions or category-changing new products? Do you have an example of this?
BP:
Fruit Chillers [Freeze & Eat Tubes is a good example]. You can think of them as line extensions, as we do have the Fruit Chillers [fruit cup snacks] product. But it was a totally reworked proposition with an entirely new target audience. So, a focus on kids, a new product form, a handheld, versus a cup, like one you’d eat sorbet or ice cream out of with a spoon. And we view that as more than a line extension. It’s been well received. It opened our brand to a whole new user base and to new occasions that fit in with today’s lifestyles and [busy] moms’ needs.

Edit by JMZ

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Full Article:
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i8f2c0287dc37ec6b833274de1d3ffa85