Archive for January 14th, 2010

The perils of ‘free’ …

January 14, 2010

Punch line: Economists have shown that if a good’s price is zero or decreasing, then the demand for this good will likely increase. And, that applies to healthcare.

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Excerpted from American.com: The High Cost of No Price, January 12, 2010

A simple chart shows why healthcare spending has gone out of control. The graph shows out-of-pocket payments by consumers and spending by Medicaid, Medicare, and private insurers on healthcare from 1965 to 2008.

image 

In 2008, consumers were only directly responsible for 11.9 percent of total national healthcare expenditures, down from 43 percent in 1965.   This means that someone other than consumers pays roughly 88 percent of all healthcare costs, giving consumers little incentive to mind costs and much incentive to over-consume.

Since the passage of Medicare in 1965, consumers’ out-of pocket spending on healthcare has decreased steadily as a percentage of overall U.S. healthcare spending. While real and nominal out-of-pocket healthcare payments increased over the period, growth in these costs was dwarfed by a much more rapid growth in overall spending. On average, consumers’ out-of pocket healthcare costs increased 6.7 percent each year, while national healthcare expenditures increased by an average 9.8 percent each year.

By contrast, increases in expenditures by private insurers, Medicaid, and Medicare accounted for the majority of this excess cost growth — since 1965, private insurers’ spending has increased by an average 10.8 percent annually, Medicaid spending has increased by an average 15.4 percent, and Medicare spending has increased by an average of 15.6 percent each year. The rate of growth in both Medicare and Medicaid spending far outpaces the rate of growth in out-of-pocket and private insurance costs.

When people aren’t exposed to the true cost of their care — even if they pay for it in foregone wages and higher taxes — they consume more.

It’s that simple.

Full article:
http://www.american.com/archive/2010/january/the-high-cost-of-no-price

Mass Senate Race: the real Kennedy factor

January 14, 2010

Scott Brown scored when proclaimed “It’s not teddy Kennedy’s seat, it’s not the Democrats seat, it’s the people’s seat” — nice rhetorical play, for sure.

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Pundits say that the 3rd party candidate — who happens to be named Kennedy — will sap votes from Brown since their ideology is similar and Kennedy “shows” better than Brown

Pundits are wrong.

Friends know that I often half-joke that I’m not a big fan one man, one vote.  I argue that many voters are completely uninformed on the candidates and issues, so they vote based on precinct boss guidance, candidates’ gender and looks, or name recognition.

My bet: many left leaning Mass voters will pull the voting lever for Kennedy — thinking that they’re voting for a member of the famos clan.  These folks, if they had a clue, would vote for Coakley.

Bottom line: Kennedy factor will help Brown.

Haven’t heard that on TV, have you?

Uh-oh. New Dem idea: Extending the Medicare tax to interest, dividends, and cap gains.

January 14, 2010

I don’t know how I missed this one. 

In the secret WH talks re: reconciling the House and senate bills, another taxing idea slipped out:

Boosting the Medicare payroll tax – either by increasing the rate or extending it to unearned income – is still a live option, according to sources familiar with the talks. 
http://www.politico.com/news/stories/0110/31480.html#ixzz0caQSCeWR

“They” like to call it unearned income.  We  income taxpayers (i.e. the minority) like to call it interest, dividends and capital gains — earnings previously sheltered from FICA and Medicare.

Now, this is getting personal.

Who’s to blame for the lack of integrated marketing mixes these days?

January 14, 2010

TakeAway:  It’s unclear whether CPG manufacturers should blame themselves or the retailers, but the CPGs better blame something for their lack of adhering to a key marketing success pillar – integrate your marketing mix.

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Excerpted from Marketing Daily, “GMA Study: Shopper Marketing Still Siloed,” By Karlene Lukovitz, November 3, 2009

Shopper marketing continues to grow in importance for CPGs and retailers, but its effectiveness is being limited by insufficient integration with out-of-store marketing and media channels …

Overall investment in shopper marketing ( … in-store advertising, promotion and design initiatives intended to extend brand equity and provide the retailer with differentiation) is estimated to be growing at 21% annually …

Study concludes that CPG manufacturers have yet to align shopper marketing initiatives with the advertising and promotions that reach consumers at home and on the go. That results in disconnected marketing messages, wasted spending and missed opportunities to drive purchases …

Integrating and quantifying results from shopper marketing is becoming even more critical. Retailers increasingly seek to tap into CPGs’ budgets beyond trade promotions, pushing manufacturers to shift spending into ads on retailer Web sites and in-store video networks, as well as participate in retailer database marketing programs …

Study found brand preference to be the most important out-of-store factor influencing which products go on a shopping list …

The study also found that nearly half of food and beverage shoppers and nearly 60% of health/beauty and household goods shoppers purchase their preferred brands even when a less expensive alternative is available. And, 48% of food and beverage shoppers, 58% of household product shoppers and 59% of health and beauty shoppers — use coupons or price promotions to “justify buying the brands they want” rather than as the key factor driving their decision making …

Shoppers choose 59% of the brands they buy in the store, and 41% before they enter the store. This points to opportunities, even in the current down economy, to influence their brand choices before they go shopping.

For the 59% of items for which brands are selected in-store, 85% of shoppers perceive in-store factors as more influential than out-of-store marketing. After price, communicating benefits on packaging is most influential, whether for reinforcing existing brand preferences, driving competitive switching, capturing purchase when there is no strong brand preference, or creating impulse sales.

While confirming that most shoppers (81%) do research before shopping … 77% of shoppers do not take detailed shopping lists into the store. Instead, most shoppers have “mental lists” that include “brand consideration sets,” but evolve as they are exposed to more marketing at home, in transit and in the store.

Edit by TJS

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Full Article
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116719

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