The power of branding … What does "BP" stand for ?

I’ve been a bit surprised that I haven’t heard or seen a single news report of the rig blast and oil spill that has referred to BP by its former name BRITISH PETROLEUM … or have made reference to the fact that its the UK’s largest corporation.

Now, I imagine that there have been some references that I’ve missed.  The bigger points are:

(1) Why the hush-hush ? the omission strikes me as odd — certainly the reports would be different if the company were, say, formerly known as Bush Petroleum 

(2) Why haven’t we heard a peep from the British government ?maybe because they’re in an election cycle

(3) Isn’t branding a powerful tool ?imagine if the company was still called British Petroleum.

* * * * *

For the record … right from the people’s encyclopedia:

BP is the UK’s largest corporation.

BP plc (formerly The British Petroleum Company plc then BP Amoco plc) is a British global energy company that is the third largest global energy company and the 4th largest company in the world.

The company is among the largest private sector energy corporations in the world, and one of the six “supermajors” (vertically integrated private sector oil exploration, natural gas, and petroleum product marketing companies).

The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

British Petroleum merged with Amoco (formerly Standard Oil of Indiana) in December 1998, becoming BPAmoco until 2000 when it was renamed BP and adopted the tagline “Beyond Petroleum,” which remains in use today.

The company states that BP was never meant to be an abbreviation of its tagline.


One Response to “The power of branding … What does "BP" stand for ?”

  1. Bort Says:

    I recall some TV spots from a few years back when they were touting BP as “Beyond Petroleum”.

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