Archive for May 12th, 2010

Surprise: you’re picking up the health care tab for 26 year old slackers …

May 12, 2010

Yesterday, the Feds reported that ObamaCare’s slacker insurance – calling 26 year olds “adult children” and adding them to mommy and daddy’s health insurance policy as “dependents” — wouldn’t actually be free after all.

Surprise, surprise, surprise.

The Feds estimate: cost will be about $4 billion annually – and by law, the cost must be spread across all policy holders.

Translation: you’re paying for you neighbor’s 26 year old “adult-child”.

The source article extract is below, but first, I have to boast that HomaFiles was all over this one back in March:

Slacker insurance: Extending parents coverage to 26 year olds
https://kenhoma.wordpress.com/2010/03/26/slacker-insurance-extending-parents-coverage-to-26-year-olds/ 

At the time, we said:

OK, everybody knows that under ObamaCare insurance companies will have to allow parents to cover their “adult children” until age 26:

SEC. 2714. EXTENSION OF DEPENDENT COVERAGE FOR YOUNG PEOPLE UP TO 26TH BIRTHDAY THROUGH PARENTS’ INSURANCE .
(a) In general – A group health plan and a health insurance issuer offering group or individual health insurance coverage that provides dependent coverage of children shall continue to make such coverage available for an adult child (who is not married) until the child turns 26 years of age. [Effective 6 months after enactment.]

The way the media is covering this aspect of the plan, there seems to be a presumption that this is a free-rider program — just add them to the policy and pay the same premium.

I don’t think so

Two months later, the Feds discover what we knew then:

Excerpted from AP: Adding 26-year-olds will raise premiums 1%, May 11, 2010 

According to HH&S, letting young adults stay on their parents’ health insurance until they turn 26 will nudge premiums nearly 1 percent higher for employer plans.

The new ObamaCare benefit will cost $3,380 for each dependent, raising premiums by 0.7 percent in 2011 for employer plans.

Some 1.2 million young adults are expected to sign up, more than half of whom would have been uninsured.

The regulation also specifies that young adults offered extended coverage through an employer cannot be charged more than other dependents, nor can they be offered a lesser set of benefits. Instead, the cost must be spread broadly.

Family coverage through the workplace now averages about $13,400 a year — counting both the shares paid by the employer and worker.

* * * * *

The situation is different for people buying their family coverage directly from an insurer, as many self-employed parents do. Unlike employers, insurers in the individual market do not have to spread the costs broadly. Parents would face an estimated additional premium of $2,360 in 2011.

http://www.northjersey.com/news/health/93377904_26-year-olds_will_raise_premiums_1_.html

Better health care, lower premiums, cut the deficit … yeah, right.

Cherry Coke is so yesterday … now, add a shot of whatever to your Coke

May 12, 2010

Coke is trying to boost its fountain business (in restaurants, etc.) by letting people add a shot of flavors to its drinks – kinda like Starbucks does.

Remember when Coke changed the basic formulation? Folks balked at New Coke. 

So, let’s dink with flavors some more and confuse people re: what a Coke tastes like.

Might work … but I resisted headlining this “adding fizz to the soda biz”.

The soda business is in need of some innovation.

Sales volume in the U.S. has slipped steadily for the past five years, and fell 2.1% in 2009 to 9.42 billion cases.

Fountain sales, which make up about a quarter of soft-drink volume, slipped 2.7%.

Coca-Cola hopes a new high-tech soda fountain will add some life to listless soft-drink sales by letting restaurant-goers mix up 104 different drinks, creating inventions such as Caffeine-Free Diet Raspberry Coke.

Coke is the giant of the fountain business, with 70% of the U.S. market.

A key to Coke’s strategy is to sell more sodas when people are dining out, presumably with family and friends.

The Freestyle is a wireless device, capable of beaming back information that helps Coke realize that sales of non-caffeinated drinks skyrocket after 3 p.m., or that a particular restaurant will need a concentrate shipment by the next week, based on usage patterns.

Although Coke is charging more for a Freestyle machine than for a traditional soda fountain, the company expects restaurants will ultimately raise the price of a drink by about 10 cents.

Excerpted from WSJ: Coke Goes High-Tech to Mix Its Sodas, May 10, 2010
http://online.wsj.com/article/SB10001424052748703612804575222350086054976.html?mod=djemMM_t