Archive for May 17th, 2010

AG Holder: “It’s unconstitutional … No, I haven’t had a chance to read it”

May 17, 2010

Talk about shooting first and aiming later.

AG Eric Holder has made cameos on new shows warning that the Arizona law enforcing U.S. immigration laws could lead to racial profiling, might prompt Latinos to stop cooperating with police, and might be unconstitutional — all “on the basis of things that (he has) been able to glean by reading newspaper accounts, obviously, television”.

When asked by Rep. Poe of Texas if he had read the 10 page bill, Holder admitted “I have not had a chance to — I’ve glanced at it – I have not read it”.

Note: the entire bill is only 10 pages long.

Below is the video and a transcript.

http://www.youtube.com/watch?v=6rH1FEcbi4A

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REP. TED POE:  So Arizona, since the federal government fails to secure the border, desperately passed laws to protect its own people. The law is supported by 70 percent of the people in Arizona, 60 percent of all Americans and 50 percent of all Hispanics, according to The Wall Street Journal/NBC poll done just this week. And I understand that you may file a lawsuit against the law. It seems to me the administration ought to be enforcing border security and immigration laws and not challenge them and that the administration is on the wrong side of the American people. Have you read the Arizona law?

ATTORNEY GENERAL ERIC HOLDER: I have not had a chance to — I’ve glanced at it. I have not read it.

POE: It’s 10 pages. It’s a lot shorter than the health care bill, which was 2,000 pages long. I’ll give you my copy of it, if you would like to — to have a copy.

Are you going to read the law?

HOLDER: I’m sure I will read the law  … I’ll spend a good evening reading that law.

POE: Well, I’ve gone through it. And it’s pretty simple. It takes the federal law and makes it — enacts it in a state statute, although makes it much more refined in that it actually says in one of the sections that no state or subdivision may consider race, color, national origin in implementing the requirements of any subsection of this law.

It seems to outlaw racial profiling in the law. I know there’s been a lot of media hype about the — the legislation.

You have some concerns about the statute. And it’s — it’s hard for me to understand how you would have concerns about something being unconstitutional if you hadn’t even read the law.

HOLDER: Well, what I’ve said is that I’ve not made up my mind. I’ve only made — made the comments that I’ve made on the basis of things that I’ve been able to glean by reading newspaper accounts, obviously, television, talking to people

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Full transcript:
http://www.foxnews.com/politics/2010/05/14/transcript-holder-hot-seat-arizona-immigration-law/

Gatorade before, during and after … the game, that is.

May 17, 2010

TakeAway: After three years of declining sales, PepsiCo wants to regenerate the product life cycle by designing a three-step system for Gatorade consumption and targeting a niche market of elite athletes.  Particularly after a failed makeover dubbing the drink “G” last year, PepsiCo needed to find a way to regain profits for a mature product.   

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Excerpted from WSJ, “Gatorade: Before and After — PepsiCo’s New Ad Campaign Touts Three-Drink System for Sports Beverage” By Valerie Bauerlein, April 23, 2010

The campaign promoting the new lineup of “G Series” drinks for athletes, aims to demonstrate that Gatorade isn’t just a sports drink that replaces nutrients sweated out during the game, but a system with three steps: a carbohydrate-loaded “Prime” concentrated liquid before play; the traditional “Perform” sports drink during; and a light, protein-rich “Recover” drink after.

Gatorade’s basic “thirst quencher” message of hydration hasn’t changed much in 45 years. But PepsiCo wants the G Series to expand the Gatorade message to broader sports performance.

Teens are Gatorade’s main target.  To create the G Series line, Gatorade interviewed more than 10,000 teen athletes, parents and coaches. Many said they already ate something with carbs before a game (candy, chips), a sports drink during and something with protein afterward (sandwiches).

The three products — Prime, Perform and Recover — together will cost about $7. A 20-ounce bottle of Gatorade costs about $2.

The company also plans to reach out to adult athletes. Gatorade is launching a separate new line next month called G Series Pro, aimed at marathon runners, personal trainers and other elite athletes. The products will be sold in specialty stores such as GNC and Dick’s Sporting Goods.

Gatorade is PepsiCo’s third-biggest selling global beverage brand after Pepsi-Cola and Mountain Dew, so its 14% sales volume decline in the U.S., its biggest market, last year was a concern for executives, analysts and investors.

PepsiCo’s first-quarter earnings, released Thursday, showed that the company has yet to turbo-charge Gatorade, although sales are improving. The company posted a 26% jump in first-quarter earnings, boosted by the February acquisition of its two biggest bottlers. While quarterly revenue in the company’s Pepsi Americas Beverages business, including North America and Latin America, rose 32%, beverage volumes fell 4%.

Edit by AMW

Full article:
http://online.wsj.com/article/SB10001424052748704830404575200404277708326.html?mod=WSJ_Advertising_MIDDLETopNews

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