Archive for May 19th, 2010

Let’s defy history and tax our way to a stable economic footing … NOT !

May 19, 2010

Punch lines:

(1) In a year or two, the US national debt will be larger than the annual output of the US economy (i.e. debt > 100% GDP) … up from 60% in the prior decade.

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(2) Empirical evidence demonstrates that increases in marginal tax rates won’t collect ‘revenues’ more than 20% of GDP … since the dwindling number of tax payers change their behavior to minimize their tax bite.

Hauser’s Law (below) is a great piece of economic analysis …

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Excerpted from WSJ: The Revenue Limits of Tax and Spend, May 17, 2010

Washington has adopted the Greek model of debt, dependency, devaluation and default.

Prospects for restraining runaway U.S. debt are even poorer than they appear.

Based on President Obama’s fiscal 2011 budget, the Congressional Budget Office (CBO) estimates a deficit that starts at 10.3% of GDP in 2010 … then narrows to 5.6% in 2020.

As a result the net national debt (debt held by the public) will more than double to 90% by 2020 from 40% in 2008.  

And, these debt estimates are incomplete and optimistic. They do not include deficit spending resulting from the new health-insurance legislation. And, as usual, they ignore the unfunded liabilities of social insurance programs.

The revenue numbers rely on increased tax rates beginning next year resulting from the scheduled expiration of the Bush tax cuts. The feds assume a relationship between the economy and tax revenue that is divorced from reality.

Six decades of history have established that increases in federal tax rates, particularly if targeted at the higher brackets, produce no additional revenue. For politicians this is truly an inconvenient truth: conventional methods of forecasting tax receipts from increases in future tax rates are prone to over-predict revenue.

The chart below shows how tax revenue has grown over the past eight decades along with the size of the economy.

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Note the close proportionality between revenue and GDP since World War II, despite big changes in marginal tax rates in both directions.

Known as “Hauser’s Law”  the relationship reveals an upper limit for federal tax receipts at about 19% of GDP.

Why the limit?

The tax base … represents a living economic system that makes its own collective choices.

In a tax code of 70,000 pages there are innumerable ways for high-income earners to seek out and use ambiguities and loopholes. The more they are incentivized to make an effort to game the system, the less the federal government will get to collect.

Changes in marginal tax rates do not make a perceptible difference to the ratio of revenue to GDP.

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Full article:
http://online.wsj.com/article/SB10001424052748704608104575217870728420184.html?mod=WSJ_hps_MIDDLEFifthNews

 

Is it live or is it Memorex ?

May 19, 2010

Punch line: Some dead (and nearly dead) brands — called “zombies” — still have high residual awareness that can be leveraged for relatively low cost comebacks – and extended to adjacent categories …

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Excerpted from Business week: Imation Brings Dead Brands Back to Life, April 1, 2010

You might think a brand is dead when stores stop selling it. Imation doesn’t think so.

Imation initially made its name on floppy disks (remember them ? ) — then became the world’s largest seller of recordable compact discs.

The company knows that consumers are skipping past data-storage media like compact discs and putting their data on flash memory, where Imation is only a minor player, or on the Net.

So, Imation has spent the last couple of years acquiring so-called “zombie brands” and leveraging their built-in consumer awareness to reincarnate them.

For example, remember Memorex and TDK?  Most consumers do.

That’s why Imation is reviving them to expand into low- and high-end audio gear Imation is using Memorex and TDK to move into higher-margin products.

Memorex was a ghost of its former self when Imation bought it in 2006 for $330 million. Sales of blank audio cassettes had been declining since Sony’s CD-playing Discman came out in 1991.  Memorex dropped its signature TV ads, with their “Is it live or is it Memorex?” tagline, more than 30 years ago. And yet, research surveys showed that 95% of U.S. consumers knew the name, even among people in their 30s.

Imation came up with new product categories to refresh the Memorex brand.

Today Imation is selling Memorex-branded iPod accessories, digital photo frames, DVD players, MP3 players, karaoke machines, and TVs at retailers such as Wal-Mart Stores  and Target.

The company unveiled a new Memorex collection of Wii accessories. Imation is also bringing back another relic from the predigital age, TDK, as a high-end line of stereo gear.

The company plans to sell speakers, turntables, and other audio gear costing as much as $500 under the label TDK brand.

Imation says: “The combination of having good solid technology along with a portfolio of brands and a goal of differentiation is going to set us apart.”

Full article:
http://www.businessweek.com/magazine/content/10_15/b4173064270743.htm?chan=innovation_branding_top+stories