Archive for July 7th, 2010

Wall Street Shocker: Dem fundraising stalls among bankers …

July 7, 2010

Punch line: A revolt among big donors on Wall Street is hurting fundraising for the Democrats’ with contributions from the world’s financial capital down 65 percent from two years ago.

Only thing that surprises me is that the Dems have the nads to ask Wall Streeters for dough …

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Excerpted from Washington Post,Democratic campaign committees losing big Wall Street donors, July 6, 2010

The Democratic Senatorial Campaign Committee and the Democratic Congressional Campaign Committee have … raised $49.5 million this election cycle from people giving $1,000 or more at a time, compared with $81.3 million at this point in the last election. T

he drop in support comes from many of the same bankers, hedge fund executives and financial services chief executives who are most upset about the financial regulatory reform bill 

Among the notables tossing shutouts at the Dems:

  • Jamie Dimon, the head of J.P. Morgan Chase, donated $65,000 to the Democratic committees in 2006 and 2008,  This election cycle, he has not contributed at all.
  • Leon Black, a co-founder of the $53 billion New York-based Apollo Global Management a private-equity firm,gave more than $200,000 to Democratic congressional committees over the previous two election cycles but have not given this year.
  • Lloyd Blankfein, chief executive and chairman of Goldman Sachs, has not donated to the Democrats, either, after giving $50,000 in the previous two cycles.

This fundraising free fall from the New York area has left Democrats with diminished resources to defend their House and Senate majorities in November’s midterm elections.

Full article:
http://www.washingtonpost.com/wp-dyn/content/article/2010/07/05/AR2010070502913.html?hpid=topnews

Houston, we have a problem …

July 7, 2010

Whatever happened to going to the moon, or going to Mars, or developing new technologies that can be ported to industry ?

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In a recent interview NASA head Charles Bolden said:

  When I became the NASA administrator, [Obama] charged me with three things

  • First, he wanted me to help re-inspire children to want to get into science and math;
  • Second, he wanted me to expand our international relationships; and
  • Third,, and perhaps foremost, he wanted me to find a way to reach out to the Muslim world and engage much more with dominantly Muslim nations to help them feel good about their historic contribution to science, math, and engineering.”

Full article: Washington Examiner, NASA’s new mission: Building ties to Muslim world, July 6, 2010
http://www.washingtonexaminer.com/politics/NASA_s-new-mission_-Building-ties-to-Muslim-world-97817909.html

How far can a brand be extended? … Answer: it depends.

July 7, 2010

Many  successful new product introductions each year are brand extensions, such as Apple’s iPhone, Godiva coffee, and Jeep strollers.

Researchers conducted a few experiments to determine what makes a brand “elastic.” That is, having brand power that extends beyond a brand’s core product.

Their findings:

  • Consumers tend to respond more favorably to extensions that fit with their perceptions of the parent brand.
  • Consumers are more accepting of extensions into distant product categories for brands with prestige concepts (think Rolex) than brands with functional concepts (think Timex).
  • With functional brands, holistic thinkers provide more favorable responses to distant extensions than analytic thinkers.

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Marketing Tip

Match product information with the consumer’s style of thinking.

“Adjectives induce a holistic frame by encouraging a focus on global, abstract relationships.

Verbs induce an analytic frame by encouraging focus on specific properties and details.” 

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Source: “What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation,” by Alokparna Basu Monga and Deborah Roedder John. Journal of Marketing, 2010.

Source article from Marketing Profs:
http://www.marketingprofs.com/short-articles/1866/all-together-now-stretch/?adref=NciW3610