Archive for September 9th, 2010

Bending the cost curve … health insurance premiums going up … oops.

September 9, 2010

Did anybody really think that eliminating life-time payout caps, covering “adult-children”, and covering all pre-conditions would be free … or reduce total healthcare expenditures?

PS There’s no Easter Bunny, either …

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Health Insurers Plan Hikes Related to Health-Care Overhaul, Sept. 7, 2010

Health insurers say they plan to raise premiums for some Americans as a direct result of the health overhaul.

Aetna, some BlueCross BlueShield plans and other smaller carriers have asked for premium increases of between 1% and 9% to pay for extra benefits required under the law, according to filings with state regulators.

These and other insurers say Congress’s landmark refashioning of U.S. health coverage is causing them to pass on more costs to consumers than Democrats predicted.

Many carriers also are seeking additional rate increases that they say they need to cover rising medical costs. As a result, some consumers could face total premium increases of more than 20%.

Democrats front-loaded the legislation with early provisions they hoped would boost public support. Those include letting children stay on their parents’ insurance policies until age 26, eliminating co-payments for preventive care and barring insurers from denying policies to children with pre-existing conditions, plus the elimination of the coverage caps.

Insurance companies are telling state regulators it is those very provisions that are forcing them to increase their rates.

The industry contends its increases are justified.

Anytime you add a benefit, there are increased costs,”

Full article:
http://online.wsj.com/article/SB10001424052748703720004575478200948908976.html?mod=WSJ_hpp_MIDDLETopStories

A Coke by any other name would taste as sweet

September 9, 2010

TakeAway: When one brand becomes dominant enough in the marketplace, its name can become a synonym for the entire category.  In many places of the U.S. Coke simply means any cola soft drink. 

However, in India, Pepsi is the default name for a cola soft drink

This is problematic for Coke as it seeks growth opportunities outside of the mature U.S. market.  To gain some mindshare, Coke is trying to associate its name with cold as it seeks to promote a broad category of beverages in India, not just cola.

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Excerpted from Bloomberg Businessweek, “Coca-Cola can’t speak its name in India as Pepsi enters Hindi,” by Mehul Srivastava, September 8, 2010

Coca-Cola Co. offered to buy Rajesh Yadav a refrigerator for his New Delhi store if he would sell only the company’s drinks.

He kept his part of the bargain and lines of Coke and Diet Coke cans glisten behind the glass screens of the fridge. … Yet Yadav doesn’t mention his partner when he describes his shop.

I sell Pepsi and cigarettes,” said Yadav …

Yadav isn’t reneging on his deal with Atlanta-based Coca- Cola. Pepsi became a common synonym for cola in India’s most widely spoken language after having the market to itself for three years until 1993. PepsiCo Inc.’s linguistic advantage translates into higher sales. Its cola brand’s market share is 73 percent greater than Coke’s, according to Euromonitor …

 

In much of the Hindi-speaking belt of northern India, home to three of the five most populous states, children begging at street corners will point to bottled juices inside cars and plead for “Pepsi.”

 

In addition to competition from Pepsi, Coca-Cola … has to contend with consumer preferences for other drinks. About 90 percent of India’s beverage market is composed of tea, milk and coffee-based drinks, with bottled soft drinks holding less than 5 percent … The company relies on drinks other than Coke to be the country’s top beverage seller.

 

While Coca-Cola uses the cola brand to drive market share in other countries, the company’s top three products in India by sales volume are Kinley bottled water, Thums Up cola, and Sprite, according to Euromonitor. …“Pepsi is bigger than Coke as a brand, but Coke as a company has very smartly introduced other brands that have done very well,” said Bijoor, [a] consultant. …

That’s Coca-Cola’s strategy, said Atul Singh, the company’s president for India and South West Asia.

“We want every part of our portfolio to grow, so that any consumer, on any occasion, anywhere in India, makes a choice to drink a Coca-Cola product” …

Coca-Cola has run an advertising campaign called “Thanda Matlab Coke,” which translates to “Cold Means Coke.” North Indians speaking in Hindi regularly use “thanda,” the word for cold, as a noun when offering someone a drink.

“It was definitely a good idea,” said Bhushi, [an] anthropologist. “If Pepsi means cola, then emphasizing that a ‘thanda’ means Coke is perhaps the best way to gain control of the vocabulary.” …

Edit by DMG

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Full Article
http://www.businessweek.com/news/2010-09-08/coca-cola-can-t-speak-its-name-in-india-as-pepsi-enters-hindi.html

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More re: the German Recovery …

September 9, 2010

Below is a link to still another article on whether the apparently successful German austerity program trumps the U.S’s spending spree program …

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Germany has cut government spending and its economy is growing smartly.

Germany’s real output expanded at a robust 9% annual rate in the second quarter, while the U.S. economy grew at an anemic 1.6% rate.

So is Germany now a role model for how to recover?

By comparison with U.S. policy makers, “we (Germans) take the longer view and are, therefore, more preoccupied with the implications of excessive deficits and the dangers of high inflation.”

Full article: WSJ, The German Miracle: Another Look, Sept. 8, 2010  

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