Archive for October 13th, 2010

A perspective on job growth and failed policies

October 13, 2010

Here’s a chart of total US employment from 2000 to today.

image

A couple of observations;

  • Employment was flat from 2000 to 2003 … remember the bursting of the dot com bubble and the 9-11 terrorist attacks ?
  • There was strong employment growth between 2003 and 2007 …  remember the Bush tax cuts of 2001 and 2003? … hmmm
  • The financial collapse in 2008 reversed practically all of the prior 5 year gains … resulting in a net ‘no gain’ during the Bush years

So, when the Dems talk about the failed policies of the prior 10 years, exactly what are they talking about?

Hard to make a case that the Bush tax cuts creamed the economy.  To the contrary, looks like they created strong job growth.

Obviously, the culprit is the financial crisis – a mix of the disastrous housing policy (think Fannie & Freddie) …  and loose regulation of mortgage backed securities and derivatives.

Bush shares blame for the Fannie and Freddie fiasco … but blame for that is easily spread across the Clinton a administration and the Congress (i.e. Barney Frank, Chris Dodd).

OK, you can taint Bush with loose financial regulation and enforcement.

But, fin-reg does little to address the egregious security & derivative transgressions … and nothing has been done with Fannie & Freddie.

The main “Bush policy” being targeted by Dems are the tax cuts – of which less than 20% were “for the wealthy” – doesn’t look to me like they’re job killers.  Go figure.

Sierra Mist Goes Au Naturel

October 13, 2010

TakeAway: PepsiCo has renamed and repackaged its lemon-lime soda to Sierra Mist Natural and introduced a new campaign to reflect the beverage’s more natural ingredients.

The new tagline: “The soda nature would drink if nature drank soda.”  Perhaps, a bit of a stretch …

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Excerpted from Brandweek, “PepsiCo Pitches Sierra Mist Natural” By Elaine Wong,September 21, 2010

According to PepsiCo, the reformulated soda contains no preservatives or artificial flavors and is now made with real sugar instead of high fructose corn syrup.

 The commercials communicate Sierra Mist Natural’s new positioning by showing a variety of “nature experts” – rocks, trees and a rainbow – craving for the product.

 Major beverage companies such as PepsiCo and Coca-Cola have traditionally spent more marketing their cola brands, but now they’re turning their attention to growing consumer demand for natural products.

In fact, “natural” is a top priority when it comes to carbonated soft drinks.

The campaign aims to get the message across by positioning Sierra Mist Natural as the “hero” in each of the scenarios and using humor.

Edit by AMW

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Full Article:
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i430e0ec60c443f0944fff88b91feabeb

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