The Homa Files

Ever wonder how Facebook and its app partners makes money?

Well the obvious has become clear.

Get people to self-select into interest groups … gather their contact info … then figure out who they hang with … then sell that very precise targeting info to marketers.

Ca-ching…

According to the WSJ …

Top-Ranked Applications Transmit Personal IDs

Many of the most popular applications, or “apps,” on the social-networking site Facebook have been transmitting identifying information — in effect, providing access to people’s names and, in some cases, their friends’ names — to dozens of advertising and Internet tracking companies.

WSJ, Facebook in Privacy Breach,  Oct. 18, 2010
http://online.wsj.com/article/SB10001424052702304772804575558484075236968.html?mod=WSJ_hps_LEADNewsCollection

Worth reading … though it’s probably too late to secure your personal info.

This entry was posted on October 18, 2010 at 6:47 am and is filed under Social Media & Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.