Shocker: Facebook caught selling your name to advertisers … along with your friends’ names … and your friends’ friends’ names … and …

Ever wonder how Facebook and its app partners makes money?

Well the obvious has become clear.

Get people to self-select into interest groups … gather their contact info … then figure out who they hang with … then sell that very precise targeting info to marketers.

Ca-ching…

According to the WSJ …

Top-Ranked Applications Transmit Personal IDs

Many of the most popular applications, or “apps,” on the social-networking site Facebook have been transmitting identifying information — in effect, providing access to people’s names and, in some cases, their friends’ names — to dozens of advertising and Internet tracking companies.

WSJ, Facebook in Privacy Breach,  Oct. 18, 2010
http://online.wsj.com/article/SB10001424052702304772804575558484075236968.html?mod=WSJ_hps_LEADNewsCollection

Worth reading … though it’s probably too late to secure your personal info.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s