Shocker: Facebook caught selling your name to advertisers … along with your friends’ names … and your friends’ friends’ names … and …

Ever wonder how Facebook and its app partners makes money?

Well the obvious has become clear.

Get people to self-select into interest groups … gather their contact info … then figure out who they hang with … then sell that very precise targeting info to marketers.


According to the WSJ …

Top-Ranked Applications Transmit Personal IDs

Many of the most popular applications, or “apps,” on the social-networking site Facebook have been transmitting identifying information — in effect, providing access to people’s names and, in some cases, their friends’ names — to dozens of advertising and Internet tracking companies.

WSJ, Facebook in Privacy Breach,  Oct. 18, 2010

Worth reading … though it’s probably too late to secure your personal info.

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