Nook Kids a Potential Niche

TakeAway: Barnes & Noble, intent on winning over a new generation of readers and growing its market, is launching a digital collection of more than 12,000 books under the name Nook Kids. 

Nook Kids represents a crucial effort by the nation’s largest bookstore chain to establish itself with children and their parents (a.k.a gatekeepers) as a digital e-book leader.

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Excerpted from the Wall Street Journal, “B&N Aims E-Books at Kids” By Jeffrey A. Trachtenberg, October 25, 2010

The works, aimed at children 3 to 8 years old, include picture books, novels and a selection of enhanced editions of classics.  At the core of those efforts is the Nook, the bookseller’s electronic reader, which competes with such devices as Amazon’s Kindle and the iPad.

One of the unusual features of the Nook Kids venture is that Barnes & Noble has struck publishing deals with more than 15 children’s book publishers to create enhanced digital editions of classic titles.

Publishers say they like that the enhanced titles are engaging but restrained. "When you’re starting with a book that has been a best seller for many years, a beloved book, you need to be subtle," said the president and publisher of HarperCollins Children’s Books.

Edit by AMW

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