Archive for November 16th, 2010

Maybe, just maybe, the answer is $5 million

November 16, 2010

Since the Bush tax cuts are in the news again, I’m taking the opportunity to reprise one of my favorite posts from the archives.  The original was posted on Sept. 11, 2008 …

The punch line: “wealthy” starts at a number higher than $250,000 and higher marginal tax rates for the real high earners might be a good idea.

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Maybe, just maybe, the answer is $5 million

Background: At the Obama-McCain Saddleback debate, the candidates were asked: “What’s rich?” Both gave glib answers.  Obama got a pass, McCain didn’t.  Thinking about it, McCain may have been right.

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After Saddleback, Senator McCain was repeatedly hammered for his $5 million dollar answer to Rick Warren’s “what’s rich?” question.

Interestingly, but not surprisingly, Senator Obama got a free pass for his parallel laugh line — even though the annual royalties on 25 million books probably exceed $5 million.  Perhaps. the conversion from books to dollars is sufficiently nuanced that folks didn’t notice.

Even liberal columnist Paul Krugman, acknowledges that McCain was just joking when he flipped the $5 million dollar figure at Pastor Rick.

In a recent  New York Times op-ed titled “Now, that’s rich”,  Krugman concedes the point and puts it into context.  Specifically, he references the book Richistan by Robert Frank of The Wall Street Journal. According to Krugman, Frank “declares … that country is divided into levels, and only the inhabitants of upper Richistan live like aristocrats; the inhabitants of middle Richistan lead ample but not gilded lives; and lower Richistanis live in McMansions, drive around in S.U.V.’s, and are likely to think of themselves as “affluent” rather than rich.”

Perhaps, the stage-pensive Obama should take pause and reflect on Prof. Krugman’s observations.  Senator McCain gave Senator Obama a huge gift.  No, not the new applause line that Obama keeps repeating in his stump speech. It’s bigger than that.  It’s a clue to attracting — or, at least, to avoid alienating — about 5 million voters who, in a close election, may be what the pollsters call “statistically significant”.

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Let me explain.

Boiled down to its essence, Senator Obama’s complicated tax plan reduces to taking an average of about $20,000 in additional annual income taxes from about 5 million people, and redistributing the loot to 200 million others — $500 (or more) per person in annual tax credits.

Some of the 5 million targeted “givers” earn as low as $200,000; some are in  Warren Buffett’s category, earning $40 million or $50 million or more.  Obama’s plan doesn’t differentiate among them. The freshly minted MBA working 80 high stress hours in a high cost, high tax locale (think, New York or San Francisco) – paying off a hundred grand or more in student loans — just gets lumped in with Bill Gates.

Now, what if Senator Obama were to adopt Senator McCain’s perspective and define “rich” as starting at $5 million ?  What would it take to raise a redistributable $100 billion from them ?

Well, according to recently released IRS data, there were about 41,000 tax returns filed in 2006 with adjustable gross income greater than $5 million.  Those returns averaged over $15 million in AGI and $13.5 million in taxable income.  As a group, the over $5 million crowd accounted for almost $600 billion in annual taxable income.

So, if he wanted to, Obama could leave the folks earning $200,000 to $5 million alone, and raise the $100 billion by introducing an uber-high income tax bracket for everybody reporting more than $5 million — upping their effective tax rates to about to about 37% (from their current 20% effective income tax rate).  To get there would require a 50% top bracket marginal income tax rate (up from 35%).  And, since about 75% of the uber-high-earners income comes from capital gains and dividends, which are insulated from the Alternative Minimum Tax calculations  — the capital gains and dividends rate would have to upped to about 30%, and rolled into the AMT.

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Before dismissing the notion out-of-hand, consider that a $5 million top bracket fits in a historical context, and has some well-aged precedents. 

Since 1913, the top bracket income threshold has averaged about $650,000 (unadjusted for inflation), ranging from $29,750 in 1988 (Reagan’s last year)  to, yes,  $5 million (from 1932 to 1941).  In order to fund WWII, the top bracket income threshold was cut in 1941 to $200,000 — which, coincidentally, inflates to about $5 million in 2008 dollars.

Besides generating a $100 billion redistribution pool, a top bracket with a high rate and high income threshold addresses a few of Senator Obama’s other oft-repeated concerns.  On the campaign trail, Obama often showcases Warren Buffett’s lament that his secretary’s 30% tax rate is higher than his 18%.  That gap only narrows a bit under Senator Obama’s current plan (her’s drops to 29%; his goes to 22%).

Under an uber-income rate bracket structure, the Buffett injustice would remedied, and along with it, private equity and hedge fund loopholes would be closed, and the fattest cats would start paying their fair share despite the holes in the AMT.  Sure, these uber-earners will be tempted to search harder for tax shelters — in the U.S. and offshore — but that’s a risk that Obama says he’s willing to take.

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If Senator Obama wanted to moderate the risk somewhat, he could scheme between the extremes by creating multiple new brackets.  Maybe a bracket starting at $500,000 with a 40% marginal rate, a 42.5% bracket starting at $1 million, a 45% bracket starting at $2.5 million, a 47.5% bracket starting at $5 million, and a 50% bracket starting at $10 million.  By my math, this multiple bracket structure would give Senator Obama his $100 billion, too. The point: there are many ways to skin the (fat) cats.

Comedians say that, at their core, many jokes have a ring of truth.  Senator McCain’s $5 million jest may have provided Senator Obama with an out-of-the box idea for rebalancing incomes: deep-drilling the super-rich. The introduction of an uber-income bracket would make Obama’s tax plan more palatable to about 3% of the voting population. And, Mr. Buffett would get his wish come true. In military parlance, I think that’s called friendly-fire. 

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Under Armour tries to play in Nike’s sandbox

November 16, 2010

TakeAway: Just a small piece of the $2.5 billion U.S. market for basketball sneakers would meaningfully add to Under Armour’s $856 million annual sales.

Never mind that Nike owns 95% of that market and spends $2.4 billion annually on marketing to defend it.  CEO Kevin Plank has set his sights on being the number one basketball shoe manufacturer.

That’s a quite lofty goal for a company that has already failed in other types of athletic shoes.

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Excerpted from Bloomberg Businessweek, “A Half-Court Shot for Under Armour,” by Matt Townsend, October 28, 2010

… Under Armour  launched a basketball shoe line, called Micro G, to take on the longtime ruler of the court, Nike. …

In the $2.5 billion U.S. market for basketball sneakers, Plank confronts more than just Nike’s 95 percent share and the billions it spends on marketing. Sales of basketball shoes in the U.S. have slid for the past three years as fewer people play the sport …. And Under Armour’s earlier disappointments in cross-training and running shoes suggest its hoop dreams may be tough to realize.

If Plank harbors doubts about taking on Nike in its stronghold, he isn’t showing it. “Our goal for getting into basketball is to be No. 1,” he says. …

Despite the trash talk and Baltimore-based Under Armour’s fast growth (sales at its core apparel business have tripled in the past five years), Plank has had difficulty climbing the learning curve in sports footwear. In 2008, Under Armour spent big on a Super Bowl ad for a line of cross-training shoes—months before the shoes actually reached stores. Many shoppers had forgotten the ad by the time of the shoes’ debut. Meanwhile, tepid sales of the line of running shoes it introduced in 2009 have led the company to allow retailers to discount them or simply send them back to clean out inventories. …

As Plank prepared for the Micro G launch, he told employees to start thinking of Under Armour as a footwear brand, not just an apparel maker. “I called our marketing team and said, ‘Go through this building and find anything that says we are only an apparel brand and throw it away,'” Plank says. …

Plank expanded Under Armour by identifying profitable market niches, such as its namesake undergarments that pull moisture away from athletes’ skin …. Getting into basketball shoes, however, is “a whole other level,”…

One reason: Nike spent $2.4 billion on marketing in its last fiscal year, or almost three times Under Armour’s annual sales and 20 times its marketing outlays. Perhaps that’s why the Beaverton (Ore.) sports giant isn’t exactly running scared. “While our main focus is on fulfilling our own potential, which is unlimited, we thrive on competition of any kind,” says Nike spokesman Derek Kent when asked about Under Armour’s foray into basketball. “We expect to further expand our leadership position.”

Edit by DMG

 

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Full Article
http://www.businessweek.com/magazine/content/10_45/b4202024138269.htm

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Don’t touch my junk !!!

November 16, 2010

Just in case you’ve been sleeping the past couple of days …

A California man got thrown out of San Diego’s airport when he refused a revealing full-body scan and then an alternative pat-down, telling a Transportation Security Agent, “If you touch my junk, I’ll have you arrested.”

John Tyner, 31, said he was told he could face a civil lawsuit and a $10,000 fine for leaving the screening area before the security check was complete.

It seems like it struck a chord,” said Tyner, a software engineer from Oceanside, California

Article & interesting video:
http://www.aolnews.com/nation/article/airport-security-encounter-dont-touch-my-junk-john-tyner-tells-agent/19716789

Geez, John. 

When did the family jewels get rebranded “junk”?

I say, don’t call my junk “junk”