Archive for December 16th, 2010

Whatever happened to Obama’s vow of a line-by-line budget review?

December 16, 2010

As Reid & Company rush through a  $1.1 Trillion (with a “T”) pork-laden, Xmas Eve budget, don’t you wonder what ever happened to Obama’s pledge to go through the budget line by line to eliminate wasteful spending?

To refresh memories, here is an excerpt from news reports dated November 2008:

President-elect Barack Obama vowed today to get rid of federal programs that no longer make sense and run others in a more frugal way to make Washington work in tough economic times.

Obama said that to make the needed investments to create jobs, “we also have to shed the spending we don’t need.”

“In these challenging times, when we are facing both rising deficits and a sinking economy, budget reform is not an option. It is an imperative,” Obama said. “We cannot sustain a system that bleeds billions of taxpayer dollars on programs that have outlived their usefulness, or exist solely because of the power of a politicians, lobbyists, or interest groups. We simply cannot afford it. This isn’t about big government or small government. It’s about building a smarter government that focuses on what works. That is why I will ask my new team to think anew and act anew to meet our new challenges…. We will go through our federal budget – page by page, line by line – eliminating those programs we don’t need, and insisting that those we do operate in a sensible cost-effective way.”

Spending restraint is even more important with the federal deficit expected to top $1 trillion in 2009 — more than double the previous record. And that’s before an economic stimulus package that could cost upwards of $500 billion over two years.

Obama vows line-by-line budget review, November 25, 2008
http://www.boston.com/news/politics/politicalintelligence/2008/11/obama_vows_line.html

I figure there are over 50,000 lines (and over 6,000 earmarks) in Reid’s budget.

Think President Obama has his reading glasses on and a sharp pencil in his hand?

I’m betting no …

Call centers aren’t just cost centers

December 16, 2010

TakeAway: Many consumers have effectively become unreachable to marketers.

Choosing not to receive email, direct mail or phone calls, businesses are looking for ways to connect with these customers.

Toward this end, many companies are re-orienting customer service call centers to do sales pitches.

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Excerpted from Advertising Age, “Why Marketers are Turning Call Centers into Profit Centers,” by Michael Bush, December 13, 2010

Next time you’re on the line with a call center complaining about a product not working properly, don’t be surprised if you’re not rushed off the phone in record speed. The interactions between consumers and call center reps are evolving from hurried griping sessions to extended sales pitches and consultation meetings.

In fact, more and more marketers are looking to turn their call centers into revenue generating centers, according to a new study by Portrait Software, a provider of customer interaction optimization software. A number of factors are driving this shift but none more significant than the challenge of reaching consumers when a growing number of them are opting out of direct mail and email and opting into do-not-call lists. The study shows that 69% of large business-to-consumer marketers view their call centers as “business critical revenue generators.”

Jeff Nicholson, VP of product marketing at Portrait Software, said … “If you take a deep look into the existing customer bases of many marketers one of the largest segments they have are the unreachables,” …

“These customers have opted out of email, unsubscribed or added their name to a do-not-call list. Considering what that does to the potential for increasing the customer lifetime value and the potential to reach out and retain customers it’s dramatic. But when you have people calling into your call centers, in some cases this can be your only opportunity to service that customer, cross-sell them or get them to un-opt out.” …

Edit by DMG

 

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Full Article
http://adage.com/article?article_id=147618

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