Archive for February 28th, 2011

BHO: “I’ll walk that picket line with you” … oh, just kidding.

February 28, 2011

As a stumping candidate, Obama declared: “And understand this: If American workers are being denied their right to organize and collectively bargain when I’m in the White House, I’ll put on a put on a comfortable pair of shoes myself. I’ll walk on that picket line with you as president of the United States.”

See it with your own eyes

image

http://www.youtube.com/watch?v=SA9KC8SMu3o

So, why hasn’t he kicked off his Motown Gala dancin’ shoes and slipped into some comfy walkers to join his buds in Madison, Wisc. ?

Especially after firing the early shot about “assaulting union rights”?

Well, turns out that Obama has some explaining to do.

As the WSJ reports:

President Obama, the great patron of the working man, also happens to be the great CEO of one of the least union-friendly shop floors in the nation.

Fact: President Obama is the boss of a civil work force that numbers up to two million (excluding postal workers and uniformed military).

Fact: Those federal workers cannot bargain for wages or benefits. Fact: Washington, D.C. is, in the purest sense, a “right to work zone.” Federal employees are not compelled to join a union, nor to pay union dues.

Fact: Neither Mr. Obama, nor the prior Democratic majority, ever acted to give their union chums a better federal deal.

Fact:  Democratic President Jimmy Carter, backed by a Democratic Congress, …  severely proscribed the issues over which employees could bargain, as well as prohibited compulsory union support.

Fact: Federal employee unions . Unions are limited to bargaining over personnel employment practices such as whether employees are allowed to wear beards, or whether the government must pay to clean uniforms.

Perhaps, Pres.. Obama will explain how it is that Wisconsin is wrong to ask for the same budget flexibility that he enjoys as president.

If he’s unable or unwilling) to do that, perhaps he’ll tell the thugs he dispatched to Wisconsin to back off.

In praise of global residencies …

February 28, 2011

Some timely reading for 2nd year Georgetown MBAs as they jump on planes to start their Global residencies. 

According to the dean of the Darden Graduate School of Business at the University of Virginia …

New research has revealed a sizable gap between what the business world needs and what business schools provide to their students.

The bane of most business school deans is the kind of conversation one has with a CEO who wags his finger and tells you that business schools just aren’t delivering the kind of talent business needs.

Lately, it seems that the CEOs have been telling a story like this: “A recent grad we hired got up to give a presentation to our senior management and had simply no appreciation for the challenges of globalization: no feel for the country or region; no anticipation of corruption or socialism in-country; no grasp of the supply chain difficulties; no appreciation for the differences in rule of law and property rights; and the proposed brand name translated into an unmentionable body part. The pitch was an embarrassment.”

A new report issued by the Association for the Advancement of Collegiate Schools of Business, the leading accreditor of business schools in the world reveals a sizable gap between what the world needs and what management educators do.

  • There are about 12,600 institutions in the world award undergraduate or graduate degrees of some kind in business.
  • Only about 10% of these are accredited as meeting widely accepted expectations of quality.
  • Many of the unaccredited institutions are locally focused, and concentrate in the developed economies.

There is a gap in the curricula of business schools, between the aspiration for global content and the reality.

Most schools — even leading schools — aren’t bringing globalization into the classroom in ways that do justice to the subject or the needs of businesses.

We should do better.

Fortune.  B-Schools: It’s time to globalize, February 25, 2011 

E*Trade tells baby: “Just shut-up !”

February 28, 2011

TakeAway:  E*Trade has generated a lot of awareness with its talking baby ads, but is losing ground to its competitors.

Byt, awareness doesn’t lead to customers if the message is wrong.  And, for most people money is not a joking matter..

E*Trade has caught onto this and is reworking its campaigns going forward.

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Excerpted from Bloomberg Businessweek, “E*Trade Looks to Outgrow That Talking Baby,” by Ben Steverman, February 16, 2011

E*Trade may boast some of the most popular advertisements on TV, but the company still can’t make a profit. Hobbled by bad loans that blew up in the financial crisis, it’s stuck at fourth place in the highly competitive online brokerage industry.

E*Trade executives are thus trying a new strategy: While not entirely abandoning their talking baby campaign, they’re spending more than half of an increased ad budget on messages without the stock-trading infant. The talking baby ads, which began airing during the 2008 Super Bowl, have been a hit with TV viewers. Nielsen says that an ad featuring the E*Trade baby with a sneezing cat was the third most-liked commercial during the 2011 Super Bowl, watched by a record 111 million people. Because of the baby, “we have much higher brand recognition vs. the competition,” says E*Trade’s chief marketing officer.

Despite the attention, the New York-based company has fallen behind rivals in assets and new customer signups. Since the end of 2007, E*Trade has boosted its number of brokerage accounts by 9.4 percent, to 2.7 million. That’s solid growth, but much of the online brokerage industry has seen a heavier influx of assets. Charles Schwab has increased its active brokerage accounts by 13.5 percent since 2007 and TD Ameritrade has boosted total accounts by 24 percent in that period. …

… What’s holding back E*Trade may not be its offerings but its customer image, something the talking baby ad campaign isn’t improving… It’s an unusual strategy for a financial company. “How many people want to take advice from a baby?” …

Edit by DMG

 

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