Groupon rejects Google’s $6 billion offer … so, here come daily-deals from Google. Let the games begin.

TakeAway: After having its acquisition bid rebuffed by Groupon, Google is  launching its own daily-deal service offering, Google Offers, in NYC, the Bay area, and Portland.  Google aims to snatch market share from Groupon (No. 1) and LivingSocial (No. 2) … 

Ken’s Bet: Google will be a force in this market and hug Groupon for rejecting its almost $6 billion offer …

* * * * *

Excerpted from WSJ, “Google’s Groupon Rival Launches in NYC, Bay Area,” , April 21, 2011

Google’s rival to daily-deal services such as Groupon and LivingSocial, called Google Offers, officially launched today in New York City, the Bay Area and Portland.

Like its competitors … Google Offers will alert consumers to local-business deals on things like restaurant meals, promising “50% off or more” than the regular price “at places you’ll love.” …

Google Offers, which became public in January, comes several months after Google failed to acquire Groupon for more than $5 billion.  Meanwhile, Groupon is planning a public offering of its shares later this year …  between $15 billion and $20 billion.

… a Google spokeswoman said, “Today we launched a marketing campaign inviting Portlanders to sign up for a test of Google Offers — to get great deals delivered right to their inboxes. Offers is part of an ongoing effort at Google to make new services that give consumers great deals while helping connect businesses with customers in new ways.”

Edit by KJM

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s