What do men, low earners, suburbanites and Republicans have in common?

A majority of them disapprove of the job President Obama is doing.

Based on the most recent CNN-Opinion Research Poll, 48% approve of Obama’s job performance.

Some interesting numbers from the ‘internals’:

  • 51% of women approve, 51% of men disapprove
  • 61% of non-whites approve, 63% of whites disapprove
  • 52% of folks making more than $50K approve, 50% making less than $50k disapprove
  • 82% of Democrats approve, 83% of Republicans disapprove
  • 57% of urbanitess approve, 52% of suburbanitess and rurals disapprove

In marketing, it’s called segmented appeal.

Draw your own conclusions …

Leave a comment