JetBlue’s all-you-can-fly promotion …

Punch line: To “hook” business folks traveling in & out of Boston. JetBlue is offering BluePass – a 3 month  all-you-can-fly promotional price.

From The Economist …

JetBlue selling “BluePass” allowing unlimited travel

JetBlue announced a promotion called “BluePass” that will allow travellers unlimited flights in a three-month span for one fixed price.

The three-month promotional period runs from August 22nd to November 22nd.

Travellers have three plans to choose from:

  1. Three months of unlimited travel between JetBlue’s Boston hub and any JetBlue city, all for $1,999.
  2. Three months of unlimited travel between JetBlue’s Boston hub and any of 13 selected JetBlue cities (non west of Chicago), this time for $1,499.
  3. Three months of unlimited travel between JetBlue’s Long Beach, California hub and any of nine selected JetBlue cities (non east of Chicago) for $1,299.

BluePass is targeted squarely at frequent business travellers, which seems likely given the pricing and the “Get Down to Business” promotional tagline

* * * * *

Right now, most airline pricing schemes are the kind that annoy travelers, not the kind that offer greater flexibility and customization.

It would be great if JetBlue’s offer starts to alter that dynamic. ZipCar, the popular American car-sharing firm, does a much better job than the airlines do of offering pricing plans to fit every need.

Ken’s Take: “All-you-can eat-plans” often push suppliers up against their capacity constraints and end up disappointing customers – think AOL’s unlimited monthly dial-up program.

At least JetBlue is time-limiting, and location-restricting the offer so they’re not stuck with it if it blows up on them.

Thanks to Tags for feeding the lead

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One Response to “JetBlue’s all-you-can-fly promotion …”

  1. DaveM Says:

    Just make sure you have a business card with you… Boston is trialling a new security program: “Under the SPOT program, as passengers hand over their boarding passes and identification, specially trained agents will ask three to four questions — from “Where have you been?” to “Do you have a business card?” and “Where are you traveling?” — while looking for “micro expressions,” such as lack of eye contact, that might hint at nefarious intent.”

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