Punch line: Many execs say “you can’t cost reduce yourself to success”.
Apparently, Sen. Claire McCaskill agrees and looks to marketing to save the USPS from its financial woes.
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U.S. Senator Claire McCaskill is a big supporter of the United States Post office.
McCaskill is against closing costly, non-essential post offices.
She thinks the USPS can market its way to success.
“I had an opportunity to go through a box of letters that my mother had from my grandmother’s house that were my letters I sent to her in college … My kids are in college now — I don’t have a box like that.”
Rather than cost-cutting, McCaskill is has suggested a marketing campaign stressing the “value of the written letter.”
Might work …
You just can’t make this stuff up.
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Click to see the video
Thanks to Tags for feeding the lead.
The Homa Files 
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