Marketing to the rescue … how to save the USPS

Punch line: Many execs say “you can’t cost reduce yourself to success”.

Apparently, Sen. Claire McCaskill agrees and looks to marketing to save the USPS from its financial woes.

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U.S. Senator Claire McCaskill is a big supporter of the United States Post office.

McCaskill is against closing costly, non-essential post offices.

She thinks the USPS can market its way to success.

“I had an opportunity to go through a box of letters that my mother had from my grandmother’s house that were my letters I sent to her in college … My kids are in college now — I don’t have a box like that.”

Rather than cost-cutting, McCaskill is has suggested a marketing campaign stressing the “value of the written letter.”

Might work …

You just can’t make this stuff up.

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Click  to see the video

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Thanks to Tags for feeding the lead.

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