Dot-com is so yesterday … now, dot-brand is what’s happening.

Punch line: You can register a dot-com domain name with GoDaddy for about 10 bucks.

For an additional $184,990, you’ll soon be able to register a “dot-brand” domain name like “.homa”.

Tempting, but I think I’ll wait until the price drops to $19.99

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Excerpted from CnnMoney

Trusty old Internet addresses we know and love — the .coms, .nets, .orgs — are about to get some new competition.

Way back in 2000, the organization decided to expand the domain-name system. Since then, it has gradually rolled out a handful of new domains, including the controversial .xxx domain that got the green light in March.

ICANN (the Internet Corporation for Assigned Names and Numbers) – the Global Internet regulator – is finalizing rules for a major expansion of “generic top-level domains,” that will clear the way for new offerings like .law, .coke or .nyc. Sites with those endings are expected to start rolling out late next year.

Experts think dot-brand sites will be a hit with major companies.

“The decision will usher in a new Internet age … a platform for the next generation of creativity and inspiration.”

In addition to marketing benefits, they could help on the security front: HSBC, for example, could tell customers that a purported HSBC site isn’t legitimate unless it ends in .hsbc.

But these benefits don’t come cheaply — or easily. ICANN charges at $185,000 per domain application, which Crawford says typically must include about 150 pages of policy documents.

Technical setup takes another $100,000 or so, he says, and upkeep can cost an additional $100,000 each year.

ICANN is slated to begin reviewing applications in November or December, and says that new domains should roll out in July 2012.

Thanks to MET for feeding the lead.

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