The Homa Files

IBM, interviewed 1,734 CMOs from 19 industries and 64 countries.

Here’s their worry list:

“IBM Study Shows CMOs Fail To Monitor Digital Channels”

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Tags: CMO, Marketing VP

This entry was posted on October 31, 2011 at 6:54 am and is filed under Mktg - Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.