Stores are yesterday … get your ketchup online.

TakeAway: Heinz is launching its new premium ketchup with limited distribution through Facebook … and higher prices that includes shipping.

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Excerpt from NY Times: “Ketchup Moves Upmarket, With a Balsamic Tinge”

In the era of squeeze bottles, patience is no longer required, but to create anticipatory buzz for a new ketchup variety, Heinz initially will limit its availability.

Heinz Tomato Ketchup Blended with Balsamic Vinegar, which substitutes balsamic for the traditional white vinegar, won’t initially be available  in stores.

Rather, consumers will be able to buy the ketchup only through the brand’s Facebook page until the product begins to appear in supermarkets later this year.

The balsamic ketchup will only be sold in 14-ounce glass (non-squeezable) bottles. The ketchup will carry a suggested retail price of $2.49 (plus a $2 shipping charge on Facebook), compared with $1.89 for the original in a plastic bottle of the same size at your local grocer.

Edit by ARK

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