Ken says: “get to the pocketbook first”

Last week I posted my talking points to a Wash Post reporter asking about retailers moving to Thanksgiving evening openings in advance of Black Friday.

I served up some ivory tower stuff about budget effects, shopping days’ effects, etc.

Here’s what made the cut …

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Black Friday 2011: Holiday shoppers hit stores, with a Thanksgiving head start

Last year, Toys R Us became one of the first big-box chains to launch its Black Friday specials at 10 p.m. Thursday. This year, Wal-Mart matched the move.

So Toys R Us opened its doors even earlier, at 9 p.m.

“This is just the beginning,” said Ken Homa, professor of marketing at Georgetown University’s McDonough School of Business. “Next year, we’re likely to see everybody doing this. . . . The guys with the first opportunity to get to somebody’s pocketbook are likely to take share away from their competitors.”

Accurately quoted and, if I must say so myself, captures the essence of my message … and my style.

Probably a bit nostalgic for my former students …

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