Archive for December 8th, 2011

Subsidizing Chinese solar panels … ouch!

December 8, 2011

Must read piece in the WSJ today by TJ Rodgers, outspoken CEO of Cypress Semiconductor.

His Law of Misguided Subsidies:

Whenever Washington disrupts a market by dumping subsidies into it, Wall Street will find a way to pocket a majority of the money while the intended subsidy beneficiaries are harmed by the resulting market turmoil.

When President Obama says that we must subsidize our solar industry to remain competitive with the Chinese, it would be more accurate to say that we subsidize Wall Street to create employee-less corporations that buy and install Chinese solar panels in the U.S.

Illustrative economics:

Consider the current 30% federal solar energy subsidy.

A home solar system with 60 solar panels produces about 15,000 watts of power, enough to completely offset the $6,000 annual electricity bill of a typical upscale California home.

The system costs about $90,000 prior to the 30% federal income-tax credit, which reduces its cost to $63,000.

After a simple payback period of about 10 years, the homeowner literally enjoys free electricity for the remainder of the guaranteed 20-year system life, a very profitable 10 years.

The “gotcha”:

But … that $27,000 tax credit, the associated accelerated-depreciation tax savings, and most of the hefty post-payback profits [go] to Wall Street firms with a “tax appetite,” not the homeowner.

That’s just what happens with the majority of new home solar-system installations today.

Again, it’s worth reading the whole article Subsidizing Wall Street to Buy Chinese Solar Panels

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Go get me a ream of Dunder Mifflin paper … really!

December 8, 2011

TakeAway: Staples uses a fictional brand name from the popular TV show “The Office” to differentiate and boost sales in a declining commodity-like industry.

* * * * *
Excerpt from WSJ: “Great Scott! Dunder Mifflin Morphs Into Real-Life Brand of Copy Paper”

Staples’ Quill.com has struck a licensing deal with NBC’s parent company to launch a Dunder Mifflin brand.

Priced above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as “Our motto is, ‘Quabity First’ ” and “Get Your Scrant on,” well-known phrases from the comedy series.

The marketing deal is an effort to combat what Quill’s chief marketing officer calls a “race to the bottom in the paper business.”

The Dunder Mifflin deal is an example of “reverse product placement.”

For decades, marketers have worked to embed their brands in the plots of TV shows and movies as a way to stand out in a crowded ad market. Nowadays, they are seeing value in bringing to life fictional brands that are already part of pop culture.

Examples include Bertie Bott’s Every Flavor Beans, a candy from the Harry Potter books, and Bubba Gump Shrimp Co. restaurants, inspired by the 1994 film “Forrest Gump.”

For Quill, which has a roughly $3 million annual ad budget, using the well-known Dunder Mifflin name is a way to draw attention to its brand without spending heavily on marketing.

Edit by ARK

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How close are you to the evil 1%?

December 8, 2011

Note: Based on 2009 tax year filing data, the Internal Revenue Service says an adjusted gross income, or AGI, of $343,927 or more will put you in the top 1 percent of taxpayers.

The WSJ has a cool interactive … plug in your household income (which is a higher number than AGI) and it pegs your percentile.

For example, the WSJ says …

  • $100,000 puts you in the 81st percentile
  • $150,000 puts you in the 89th percentile
  • $200,000 puts you in the 94th percentile
  • $250,000 puts you in the 96th percentile
  • $507,000 puts you in the 99th percentile

 click to plug in your number
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