Archive for December 15th, 2011

GOP set to hand O an early Xmas present …

December 15, 2011

Let’s set the stage: The President is caught between a rock (his unions) and a hard place (his enviromentalist supporters).

So, he punts the XL pipeline decision until after the 2012 election … telling both sides not to worry that he’ll take their side when nut-cutting time comes.

Everybody with an IQ over 50 sees the move as pure politics, but Obama’s boxed.

To the rescue: the GOP … by demanding that XL be part of the payroll tax cut extension legislation.

Of course, Obama plays the Brer Rabbit card and threatens a veto.

So, the GOP hardens its position … XL has got to be part of the package.

It will be.

Why?

Because O gets off the hook.

Even he knows the pipeline is a good idea – jobs, energy independence, etc.

He’d like to sign it, but can’t because of the pressure from the environmentalists.

He can’t, unless he’s painted into a corner, say, by the GOP demanding it to pass the payroll tax cut.

So, the bill will pass with XL in it, the President will sign it, and he’ll tell the environmentalists that he had no choice.

You heard it here in the HomaFiles …

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MSNBC edging out CNN … FOX on top (of course)

December 15, 2011

Recent ratings reported by Drudge …

I hadn’t realized how far CNN had fallen in the ratings … now being edged by MSNBC and getting whomped by the news spoofs on Comedy Central.

FOX rocks on.  But, for perspective, only about 2% of the U.S. adult population watches O’Reilly ….

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YouTube says it’s where the action is …

December 15, 2011

Punch line: YouTube hopes to gain a greater share of online advertising spend. Yet, only 1% of ad spend is on online video vs. 38% for TV ads. YouTube bets that its global and local reach is an targeted advantage for this media outlet. So will large CPG firms (e.g., P&G) pump more dollars into YouTube?

* * * * *
Excerpted from http://www.business-standard.com, “YouTube makes the case that it helps build brands

Despite online video and commercial-skipping DVRs, companies still spend 38% of their advertising budgets on television ads and just 1% on online video. YouTube is trying to change that.

In a bid to lure TV ad dollars, YouTube is making the case to brands that online video is the best way to reach customers …

“We would love YouTube to be a much larger part of brands’ advertising budget and mix in the next year and the future than it is today,” said Lucas Watson, YouTube’s vice president of online video global sales.

… It now says it has 800 million unique viewers worldwide a month. Analysts estimate that YouTube contributes more than $1 billion to Google’s annual ad revenue and is most likely profitable.

But YouTube, now six years old, is still in the early stages of making money. Advertisers spend just $2.2 billion on all online video ads, compared with $60.5 billion on television ads …. ad agencies are only now hiring people with expertise in online video …

YouTube has to recruit new kinds of advertisers, beyond the music, entertainment and technology companies that have flocked to the site, and convince them that YouTube is a fruitful place for brand building …

Unlike television, YouTube incorporates social elements by inviting viewers to choose whether they watch, share or create their own videos about advertisers’ products.

YouTube has both global reach and the ability to target an ad to 20-something men who live near a pizza shop …

Even though YouTube is showing more professional videos so brands can avoid appearing next to unsavory homemade videos, advertisers still hesitate to spend as much on YouTube as they do on TV …

Edit by KJM.

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