Archive for January 18th, 2012

Timing is everything …

January 18, 2012

Interesting op-ed in the WSJ over the weekend: The Truth About Bain and Jobs

The article’s punch line: Job creation and destruction are both relentless. The small difference between the two is what we call prosperity.

Painstaking research by economists Steven J. Davis and John Haltiwanger revealed a side of America’s dynamism that isn’t always pretty.

Between 1977 and 2005, years roughly overlapping Mr. Romney’s business career, some 15% of all jobs were destroyed every year, even as total jobs grew by an average of 2% a year.

Job creation and destruction are both relentless, the authors showed in paper after paper.

The small difference between the two is what we call prosperity.

Good point !

For me, a second point hit very close to home:

Nobody—not even those whose billions were earned in private equity  —envisioned the astounding rise in business values in the gilded ’80s and ’90s.

When Mr. Romney was asked by his boss to start Bain Capital in 1983, the Dow was at 1086.50.

When he left on Feb. 11, 1999 to run the Olympics, it was 9363.46.

His is not the only recent fortune owed partly to this accident of timing (Warren Buffett’s and many others come to mind).

Indeed, if we’re being honest, Mitt here is representative of a generation of professionals whose serendipity it was to have spent the 1970s on our education and then to be spit into the job market just as one of history’s great economic liftoffs was taking place.

But, when private-equity investors sniff a profit opportunity, they are probabusually one step ahead of everybody else.

Of course, I like the swipe at Warren Buffett who, in my opinion, is way over-rated.

But, the author reminds me that I owe a lot to timing, too.

As Grandma Homa used to say: “Sometimes it’s better to be lucky than to be smart.”

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Don’t you dare call me the “Egg McMuffin” of anything !

January 18, 2012

Punch line: In the old days, Cadillac was the badge of excellence.  Calling something the Cadillac of its category was high praise.

Well, Mickey D. wants to fill the void with the Egg McMuffin … suggesting that this breakfast sandwich is somehow synonymous with excellence.

Based on social networking indicators, the idea is getting some traction.

Gotta make you proud to be a marketer …

* * * * *
Excerpted from adweek.com, “Is This Egg McMuffin Ad the Egg McMuffin of Ads? Breakfast sandwich gets new catchphrase

http://www.youtube.com/watch?feature=player_embedded&v=nn1IGSCp2yI#t=0s

Casting the Egg McMuffin as shorthand for excellence is about as odd as grouping it with healthy foods and casting it as a wholesome dietary choice.

But McDonald’s latest commercial for the breakfast sandwich does just that, starting with a girl telling a guy that he’s “the Egg McMuffin of boyfriends” and proceeding from there.

That phrase has caught on quickly, with the Boston Globe reporting on the adoption of the phrase in social media — used ironically or not — with something like 11,000 tweets and 1,200 Facebook mentions.

Check Twitter for various clever uses. It even made Craigslist, where a New Jersey residence was described as “the Egg McMuffin of 2 BR apts in downtown Hoboken.”

Returning to the ad, my favorite part is the Egg McMuffin of cars bit.

That’s how a friend of mine used to describe his old vehicle because it leaked oil and smelled gross.

click to view the commercial
image

Edit by KJM

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