Archive for February 23rd, 2012

The problem is that the market for unskilled labor is too efficient … say, what?

February 23, 2012

Punch line: Fmr. Labor Secretary Robert Reich says that the problem isn’t that there are too few manufacturing jobs in the U.S., it’s that unions don’t have the sway they used to have.

Excerpted from Salon; “The factory jobs aren’t coming back”

The U.S. has 5.5 million fewer factory jobs today than in July 2000 – and 12 million fewer than in 1990.

Blame that on lower-wage workers overseas … and  numerically-controlled machine tools and robotics. 

Not to worry, though, because bringing back American manufacturing isn’t the real challenge, anyway.

The real challenge is creating good jobs for the majority of Americans who lack four-year college degrees.

Manufacturing used to supply lots of these kind of jobs, but that was only because factory workers were represented by unions powerful enough to get high wages.

That’s no longer the case.

In the 1950s, more than a third of American workers were represented by a union.

Now, fewer than 7 percent of private-sector workers have a union behind them.

If there’s a single reason why the median wage has dropped dramatically for non-college workers over the past three and a half decades, it’s the decline of unions.

Let me make sure that I understand.

Folks who don’t finish college can’t compete with equally skilled (or unskilled) foreign workers who charge a lot less for their services.

And, they can’t compete with high tech machines that crank out consistent quality at low cost.

So, the answer is to introduce a market inefficiency — a labor cartel – that forces U.S. companies to pay unskilled laborers more than their true economic value.

And then, when the companies pass along the added costs to consumers …  we’re all some how better off.

Do I have it right?

Wouldn’t it make more sense for unskilled laborers to get paid their true economic value … and enhance their educational and skills’ bases if they want to be paid more?

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Forget Membership Points…..Your Reward is a Surprise!!

February 23, 2012

Punch line: Best Buy is differentiating its membership rewards with a “surprise and delight” approach.

Sure beats cold cash discounts, right?

* * * * *
Excerpted form AdAge: “Surprise! Here’s a Ticket to a Movie Premiere, on Best Buy”

Best Buy invited a handful of top shoppers and their family members to an exclusive preview of “Twilight Eclipse.”

The reward, which went to select members of Best Buy’s Reward Zone loyalty program, was part of a “surprise and delight” approach that’s becoming a mainstay in loyalty strategies.

“Surprise and delight” plays off the principle that a dollar bill is always worth more when you find it crinkled up in an old pair of pants.

At Best Buy, surprises have taken the form of movie premieres and exclusive shopping invites on Black Friday.

Edited by ARK