The Homa Files

TakeAway: A new start up is taking “like” to the next level by letting consumers buy company shares via Facebook.

* * * * *

Excerpt from AdAge: “’Like’ the Brand? Loyal3 Wants You to Own the Company”

The idea behind startup Loyal3 is to provide a technology platform for brands to sell their own shares (actually $10 fractions of shares) to consumers on Facebook — a concept CEO Barry Schneider calls “the ultimate ‘like’ button.”

Loyal3 is slated to launch in May with a number of brands hoping to give their fans a chance to own the company.

Edited by ARK

Tags: IPO shares, Loyal3

This entry was posted on May 15, 2012 at 6:45 am and is filed under Internet - Soc Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.