Don’t “Like” Me, Own Me …

TakeAway: A new start up is taking “like” to the next level by letting consumers buy company shares via Facebook.

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Excerpt from AdAge: “’Like’ the Brand? Loyal3 Wants You to Own the Company”

The idea behind startup Loyal3 is to provide a technology platform for brands to sell their own shares (actually $10 fractions of shares) to consumers on Facebook — a concept CEO Barry Schneider calls “the ultimate ‘like’ button.”

Loyal3 is slated to launch in May with a number of brands hoping to give their fans a chance to own the company.

Edited by ARK

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