Maybe, the next social media win will be healthcare.

Buried as the last of  7 Reasons Why Facebook IPO Was A Bust, Forbes’ writer Rich Karlgaard raised a point that caught my eye:

Mass social media is a crock. It is an inherent contradiction.

I like LinkedIn more than Facebook because it  has a special purpose and therefore doesn’t feel like a time waster.

FWIW, I predict the next huge win in social media will be in health care.

As a health care consumer, I want chat with people who are just like me.

With similar gene structures.

Who suffer from similar maladies as well as the genetic potential for similar maladies.

When linking up with my “health friends” I also want a 100% guarantee that my social network won’t betray my health confidences.

Would I trust Facebook to keep these confidences? Never.

Think about it.

How many times have you Googled for medical advice, e.g. what to do for poison ivy?

And, how many folks have built ad hoc digital support structures when a friend or relative  was facing a tough medical situation?

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One Response to “Maybe, the next social media win will be healthcare.”

  1. Mark Davenport Says:

    There are already a few startup sites, such as Social-medine.org, designed to help individuals dealing with particular illnesses share their thoughts, experiences, and knowledge with others who experience the same condition. There was nothing like this just two years ago when my father was battling cancer.

    Great forward-look at the healthcare space from Don Tapscott:
    http://dontapscott.com/2012/02/episode-three-of-recivilization-is-now-online-collaborative-healthcare/. The whole four-part series is a fascinating listen, but this episode is on healthcare.

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