Archive for June 4th, 2012

Do your part: Buy a thingamajig

June 4, 2012

Not to worry about the economy … President Obama has a Plan B.

His response to the bump in the unemployment rate: everybody should “buy a thingamajig for their furnace”  … in June, no less.

                                            click to view

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You can’t make this stuff up.

I love it when the economist-in-chief talks off-the-cuff without his teleprompter.

Now, about those transcripts …

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Ken, was that really you on NPR last week?

June 4, 2012

Don’t faint, I wasn’t talking politics.

The topic on Marketplace was JC Penney’s decision to supplement their  “fair & square – no sales” strategy with Friday sales.

My predictable reaction:

Kenneth Homa: Well now their basic proposition is they’re not going to have sales, except for when they have sales.

Reporter: Ken Homa teaches marketing at Georgetown’s McDonough School of Business.

Homa: I don’t know how they can possibly communicate that clearly to any consumers

click to hear the 2-minute podcast or read the full transcript

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