Ken, was that really you on NPR last week?

Don’t faint, I wasn’t talking politics.

The topic on Marketplace was JC Penney’s decision to supplement their  “fair & square – no sales” strategy with Friday sales.

My predictable reaction:

Kenneth Homa: Well now their basic proposition is they’re not going to have sales, except for when they have sales.

Reporter: Ken Homa teaches marketing at Georgetown’s McDonough School of Business.

Homa: I don’t know how they can possibly communicate that clearly to any consumers

click to hear the 2-minute podcast or read the full transcript

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One Response to “Ken, was that really you on NPR last week?”

  1. JCP CEO: “You’re fired for not making my dumb idea work” « The Homa Files Says:

    […] * * * * In case you missed it, I was on NPR a couple of weeks ago commenting on the JCP […]

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