The “top box effect” … measuring folks with strong feelings.

Last Friday’s Rasmussen Report paints an interesting picture.

Disclaimer: yes, Rasmussen tends to lean right.

I’ve always been a proponent of the “top box effect” …  i.e. focusing of folks who either strongly approve or strongly disapprove of a product … or a candidat.

Well, Rasmussen reports that President Obama’s “Presidential Approval Index” – the strongly approves minus the strongly disapproves – is now 23 points underwater.

And, the number of folks who strongly disapprove outnumber the total number who approve (strongly plus somewhat) … 45% to 44%

Those are what’s called statistically significant numbers !

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