In marketing, there’s a measure called the net promoter’s index … in essence, it’s a company’s percentage of avid supporters minus the percentage of avid disapprovers.
Gallup tracks presidential approval daily … below is Obama’s net approval rating (% approve minus % disapprove) since inauguration.
Note a couple of big picture points:
- The overall trend during Obama’s term has been down … even adjusting for the extraordinary hope & change starting point
- The most recent bounce back didn’t full recover the 2011 drop
- The 2012 trend has been consistently down
The big election question: will Obama continue to slide until election day or stage enough of a bounce back to squeak out a win?
Tags: Obama approval ratings
The Homa Files 
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