The Homa Files

Earlier this week, we posted the HBR article claiming that “Marketing is Dead”.

Fact is, many folks think that marketing is nothing more than a bunch of b.s. being dished by shysters.

And, some folks (think finance majors) regard marketing as unchallenging & touchy-feely … a discipline for folks who can’t cut it in finance.

Au contraire, mes amies.

This week at the annual Marketing 101 session for 1st year MBAs, I tried to convey that marketing plays a central role in most companies, is highly analytical, and – done right – is harder than it looks.

From the HomaFiles archives, here’s the HOT (Homa Online Tutorial) that pitches the case.

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Tags: HOT, Marketing is NOT dead.

This entry was posted on September 20, 2012 at 6:59 am and is filed under HOT - Homa Online Tutorial, MARKETING, Mktg - Careers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.