HOT: Why marketing is important (and cool) … and, certainly not dead !

Earlier this week, we posted the HBR article claiming that “Marketing is Dead”.

Fact is, many folks think that marketing is nothing more than a bunch of b.s. being dished by shysters.

And, some folks (think finance majors) regard marketing as unchallenging & touchy-feely … a discipline for folks who can’t cut it in finance.

Au contraire, mes amies.

This week at the annual Marketing 101 session for 1st year MBAs, I tried to convey that marketing plays a central role in most companies, is highly analytical, and – done right – is harder than it looks.

From the HomaFiles archives, here’s the HOT (Homa Online Tutorial) that pitches the case.

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